SEOUL COMMERCIAL AREA

방이동먹자골목 발달상권

송파구방이2동· Area 146,694 m² · Area code 3120229 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

양식음식점 2025 Q4 · Seoul data

Estimated sales (quarter)₩363.2M▼ -54.4% YoY
Stores16▼ -23.8% YoY
Sales per store₩22.7M▼ -40.1% YoY

Reading this area Estimated sales fell 54.4% from a year earlier and stores fell 23.8%. Sales per store are down 40.1%. (descriptive pattern: Shrinking)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▼ -37.7%
Stores▼ -5.9%
Sales per store▼ -33.8%
Market size
Estimated sales (quarter)
₩363.2M
vs 2024Q4
-54.4%
Estimated transactions
10,217
Per-store economics
Estimated sales per store
₩22.7M
vs a year ago
-40.1%
Per transaction
₩36K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩363.2M – ₩878.5M
20212022202320242025
₩583.4M₩363.2M
Stores16 – 25
20212022202320242025
1716
Sales per store₩22.7M – ₩43.9M
20212022202320242025
₩34.3M₩22.7M
Openings0 – 3
20212022202320242025
30
Closings0 – 3
20212022202320242025
13
Franchise share0% – 12%
20212022202320242025
12%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -54.4%, stores YoY -23.8%.

Competition change stores, openings, closings, franchise
Competition
Stores
16
vs a year ago
-23.8%
Franchise share
0% (0/16)
Movement
Openings (rate)
0 (0%)
Closings (rate)
3 (19%)
Net store change
−3
Estimated sales 2024 Q1 → 2025 Q4
₩851.3M₩363.2M
Stores 2024 Q1 → 2025 Q4
2116
Sales per store 2024 Q1 → 2025 Q4
₩40.5M₩22.7M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–0646%
  • 06–111%
  • 11–144%
  • 14–173%
  • 17–2110%
  • 21–2436%
Age
  • 10s1%
  • 20s32%
  • 30s42%
  • 40s10%
  • 50s9%
  • 60+5%
Weekday / weekend
  • Weekday51%
  • Weekend49%
Day of week
  • Mon11%
  • Tue9%
  • Wed10%
  • Thu8%
  • Fri13%
  • Sat25%
  • Sun24%
Gender
  • Male70%
  • Female30%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩363.2M-54.4%16-23.8%₩22.7M-40.1%030%Shrinking
2025Q3₩458.4M-39.8%18-14.3%₩25.5M-29.7%006%Shrinking
2025Q2₩573.2M-31.8%18-18.2%₩31.8M-16.6%136%Shrinking
2025Q1₩878.5M+3.2%20-4.8%₩43.9M+8.4%015%Mixed
2024Q4₩796.2M-6.0%21-4.5%₩37.9M-1.5%115%Shrinking
2024Q3₩760.8M+21.4%21-8.7%₩36.2M+32.9%015%Mixed
2024Q2₩840.1M+7.6%22-12.0%₩38.2M+22.2%215%Mixed
2024Q1₩851.3M+44.9%21-12.5%₩40.5M+65.6%235%Mixed
2023Q4₩847.1M+3.6%220.0%₩38.5M+3.6%125%Growing
2023Q3₩626.8M-25.2%23+15.0%₩27.3M-35.0%024%Possible crowding
2023Q2₩781.1M+5.6%25+38.9%₩31.2M-23.9%324%Competition inflow
2023Q1₩587.5M+20.2%24+41.2%₩24.5M-14.8%204%Competition inflow
2022Q4₩817.8M+26.9%22+29.4%₩37.2M-1.9%205%Mixed
2022Q3₩838M+53.4%20+5.3%₩41.9M+45.7%205%Growing
2022Q2₩739.4M+24.2%180.0%₩41.1M+24.2%216%Growing
2022Q1₩488.6M-16.2%170.0%₩28.7M-16.2%016%Mixed
2021Q4₩644.3M17₩37.9M0212%
2021Q3₩546.4M19₩28.8M2111%
2021Q2₩595.6M18₩33.1M1011%
2021Q1₩583.4M17₩34.3M3112%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.