SEOUL COMMERCIAL AREA

몽촌토성역 Developed area

Songpa-gu (송파구) 방이2동· Area 115,003 m² · Area code 3120233 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

한식음식점 2025 Q4 · Seoul data

Estimated sales (quarter)₩5,520.3M▲ +12.3% YoY
Stores30▼ -3.2% YoY
Sales per store₩184M▲ +16.1% YoY

Reading this area Against a year earlier, estimated sales +12.3%, stores -3.2% and sales per store +16.1% do not read in one direction. (vs a year earlier: Sales↑ · Stores↓ · Per store↑)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +153.1%
Stores▲ +7.1%
Sales per store▲ +136.3%
Market size
Estimated sales (quarter)
₩5,520.3M
vs 2024Q4
+12.3%
Estimated transactions
135,184
Per-store economics
Estimated sales per store
₩184M
vs a year ago
+16.1%
Per transaction
₩41K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩2,180.8M – ₩5,520.3M
20212022202320242025
₩2,180.8M₩5,520.3M
Stores25 – 31
20212022202320242025
2830
Sales per store₩77.9M – ₩184M
20212022202320242025
₩77.9M₩184M
Openings0 – 4
20212022202320242025
24
Closings0 – 4
20212022202320242025
11
Franchise share0% – 20%
20212022202320242025
0%20%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +12.3%, stores YoY -3.2%.

Competition change stores, openings, closings, franchise
Competition
Stores
30
vs a year ago
-3.2%
Franchise share
20% (6/30)
Movement
Openings (rate)
4 (11%)
Closings (rate)
1 (3%)
Net store change
+3
Estimated sales 2024 Q1 → 2025 Q4
₩4,563M₩5,520.3M
Stores 2024 Q1 → 2025 Q4
2530
Sales per store 2024 Q1 → 2025 Q4
₩182.5M₩184M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–0616%
  • 06–110%
  • 11–1420%
  • 14–175%
  • 17–2134%
  • 21–2425%
Age
  • 10s0%
  • 20s16%
  • 30s34%
  • 40s22%
  • 50s17%
  • 60+11%
Weekday / weekend
  • Weekday69%
  • Weekend31%
Day of week
  • Mon13%
  • Tue12%
  • Wed15%
  • Thu14%
  • Fri15%
  • Sat17%
  • Sun14%
Gender
  • Male62%
  • Female38%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchiseVs a year earlier
2025Q4₩5,520.3M+12.3%30-3.2%₩184M+16.1%4120%Sales↑ · Stores↓ · Per store↑
2025Q3₩5,126.8M+7.7%28-3.4%₩183.1M+11.6%3218%Sales↑ · Stores↓ · Per store↑
2025Q2₩4,800M+3.5%270.0%₩177.8M+3.5%1419%Sales↑ · Stores→ · Per store↑
2025Q1₩4,618.8M+1.2%30+20.0%₩154M-15.6%1117%Sales→ · Stores↑ · Per store↓
2024Q4₩4,914.3M+6.7%31+19.2%₩158.5M-10.5%2016%Sales↑ · Stores↑ · Per store↓
2024Q3₩4,759.2M+11.2%29+16.0%₩164.1M-4.2%3117%Sales↑ · Stores↑ · Per store↓
2024Q2₩4,639.6M+18.2%270.0%₩171.8M+18.2%3119%Sales↑ · Stores→ · Per store↑
2024Q1₩4,563M-2.2%25-10.7%₩182.5M+9.5%1220%Sales→ · Stores↓ · Per store↑
2023Q4₩4,604.2M-5.2%26-7.1%₩177.1M+2.1%4019%Sales↓ · Stores↓ · Per store→
2023Q3₩4,281.5M-10.3%25-13.8%₩171.3M+4.1%238%Sales↓ · Stores↓ · Per store↑
2023Q2₩3,924.5M-11.2%27-6.9%₩145.4M-4.6%234%Sales↓ · Stores↓ · Per store↓
2023Q1₩4,666M+47.5%28+7.7%₩166.6M+37.0%114%Sales↑ · Stores↑ · Per store↑
2022Q4₩4,856.6M+27.3%280.0%₩173.4M+27.3%234%Sales↑ · Stores→ · Per store↑
2022Q3₩4,771.6M+93.1%29+7.4%₩164.5M+79.7%213%Sales↑ · Stores↑ · Per store↑
2022Q2₩4,417.5M+42.3%29+7.4%₩152.3M+32.5%300%Sales↑ · Stores↑ · Per store↑
2022Q1₩3,162.9M+45.0%26-7.1%₩121.6M+56.2%020%Sales↑ · Stores↓ · Per store↑
2021Q4₩3,815.9M28₩136.3M320%
2021Q3₩2,471.6M27₩91.5M110%
2021Q2₩3,104M27₩115M010%
2021Q1₩2,180.8M28₩77.9M210%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.