SEOUL COMMERCIAL AREA

몽촌토성역 발달상권

송파구방이2동· Area 115,003 m² · Area code 3120233 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

커피-음료 2025 Q4 · Seoul data

Estimated sales (quarter)₩300.7M▲ +2.4% YoY
Stores14±0.0% YoY
Sales per store₩21.5M▲ +2.4% YoY

Reading this area Against a year earlier, estimated sales +2.4%, stores 0.0% and sales per store +2.4% do not read in one direction. (descriptive pattern: Mixed)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +165.7%
Stores▲ +75.0%
Sales per store▲ +51.9%
Market size
Estimated sales (quarter)
₩300.7M
vs 2024Q4
+2.4%
Estimated transactions
42,546
Per-store economics
Estimated sales per store
₩21.5M
vs a year ago
+2.4%
Per transaction
₩7K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩113.2M – ₩312.7M
20212022202320242025
₩113.2M₩300.7M
Stores8 – 15
20212022202320242025
814
Sales per store₩14.1M – ₩24.1M
20212022202320242025
₩14.1M₩21.5M
Openings0 – 5
20212022202320242025
03
Closings0 – 4
20212022202320242025
03
Franchise share25% – 77%
20212022202320242025
25%57%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +2.4%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
14
vs a year ago
0.0%
Franchise share
57% (8/14)
Movement
Openings (rate)
3 (14%)
Closings (rate)
3 (14%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩236.6M₩300.7M
Stores 2024 Q1 → 2025 Q4
1414
Sales per store 2024 Q1 → 2025 Q4
₩16.9M₩21.5M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–1116%
  • 11–1434%
  • 14–1726%
  • 17–2120%
  • 21–244%
Age
  • 10s0%
  • 20s15%
  • 30s34%
  • 40s17%
  • 50s16%
  • 60+17%
Weekday / weekend
  • Weekday69%
  • Weekend31%
Day of week
  • Mon11%
  • Tue13%
  • Wed16%
  • Thu15%
  • Fri14%
  • Sat16%
  • Sun15%
Gender
  • Male47%
  • Female53%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩300.7M+2.4%140.0%₩21.5M+2.4%3357%Mixed
2025Q3₩312.7M+8.3%13-7.1%₩24.1M+16.6%1469%Mixed
2025Q2₩295.2M+20.6%150.0%₩19.7M+20.6%3167%Growing
2025Q1₩253.3M+7.1%13-7.1%₩19.5M+15.3%0177%Mixed
2024Q4₩293.8M+17.2%140.0%₩21M+17.2%0071%Growing
2024Q3₩288.8M+13.7%14-6.7%₩20.6M+21.8%0271%Mixed
2024Q2₩244.9M-5.9%150.0%₩16.3M-5.9%5073%Mixed
2024Q1₩236.6M+4.7%14+16.7%₩16.9M-10.2%1150%Competition inflow
2023Q4₩250.5M+0.8%14+16.7%₩17.9M-13.6%1150%Possible crowding
2023Q3₩254.1M+12.9%15+15.4%₩16.9M-2.2%1040%Mixed
2023Q2₩260.1M+38.4%15+36.4%₩17.3M+1.5%3033%Mixed
2023Q1₩225.9M+62.0%12+33.3%₩18.8M+21.5%0142%Growing
2022Q4₩248.5M+39.8%12+33.3%₩20.7M+4.9%0150%Growing
2022Q3₩225M+31.8%13+44.4%₩17.3M-8.8%3046%Competition inflow
2022Q2₩188M+17.5%11+37.5%₩17.1M-14.6%2045%Competition inflow
2022Q1₩139.5M+23.2%9+12.5%₩15.5M+9.5%0056%Growing
2021Q4₩177.7M9₩19.7M0056%
2021Q3₩170.7M9₩19M1056%
2021Q2₩160.1M8₩20M3063%
2021Q1₩113.2M8₩14.1M0025%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.