SEOUL COMMERCIAL AREA

몽촌토성역 Developed area

Songpa-gu (송파구) 방이2동· Area 115,003 m² · Area code 3120233 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

분식전문점 2025 Q4 · Seoul data

Estimated sales (quarter)₩8.3M▼ -44.6% YoY
Stores4▼ -20.0% YoY
Sales per store₩2.1M▼ -30.7% YoY

Reading this area Estimated sales fell 44.6% from a year earlier and stores fell 20.0%. Sales per store are down 30.7%. (descriptive pattern: Shrinking)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▼ -68.1%
Stores▼ -20.0%
Sales per store▼ -60.2%
Market size
Estimated sales (quarter)
₩8.3M
vs 2024Q4
-44.6%
Estimated transactions
587
Per-store economics
Estimated sales per store
₩2.1M
vs a year ago
-30.7%
Per transaction
₩14K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩3M – ₩28.6M
20212022202320242025
₩26.2M₩8.3M
Stores3 – 6
20212022202320242025
54
Sales per store₩761K – ₩7.2M
20212022202320242025
₩5.2M₩2.1M
Openings0 – 2
20212022202320242025
00
Closings0 – 2
20212022202320242025
12
Franchise share0% – 60%
20212022202320242025
0%50%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -44.6%, stores YoY -20.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
4
vs a year ago
-20.0%
Franchise share
50% (2/4)
Movement
Openings (rate)
0 (0%)
Closings (rate)
2 (33%)
Net store change
−2
Estimated sales 2024 Q1 → 2025 Q4
₩10.5M₩8.3M
Stores 2024 Q1 → 2025 Q4
44
Sales per store 2024 Q1 → 2025 Q4
₩2.6M₩2.1M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–112%
  • 11–1488%
  • 14–178%
  • 17–212%
  • 21–240%
Age
  • 10s0%
  • 20s11%
  • 30s26%
  • 40s10%
  • 50s23%
  • 60+30%
Weekday / weekend
  • Weekday95%
  • Weekend5%
Day of week
  • Mon10%
  • Tue21%
  • Wed16%
  • Thu37%
  • Fri11%
  • Sat2%
  • Sun3%
Gender
  • Male69%
  • Female31%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩8.3M-44.6%4-20.0%₩2.1M-30.7%0250%Shrinking
2025Q3₩7.1M-24.7%5+25.0%₩1.4M-39.7%2060%Possible crowding
2025Q2₩12.9M+79.0%5+25.0%₩2.6M+43.2%1120%Growing
2025Q1₩13.4M+27.1%5+25.0%₩2.7M+1.7%0020%Mixed
2024Q4₩15.1M-41.3%5+25.0%₩3M-53.0%1020%Possible crowding
2024Q3₩9.5M-66.9%40.0%₩2.4M-66.9%1025%Mixed
2024Q2₩7.2M-13.0%40.0%₩1.8M-13.0%000%Mixed
2024Q1₩10.5M+131.0%4+33.3%₩2.6M+73.3%000%Growing
2023Q4₩25.6M+22.5%4-20.0%₩6.4M+53.1%000%Mixed
2023Q3₩28.6M+240.0%4-20.0%₩7.2M+325.0%000%Mixed
2023Q2₩8.3M-7.0%4-33.3%₩2.1M+39.4%100%Shrinking
2023Q1₩4.6M-51.8%3-40.0%₩1.5M-19.7%020%Shrinking
2022Q4₩20.9M+235.8%50.0%₩4.2M+235.8%000%Growing
2022Q3₩8.4M+69.8%5+25.0%₩1.7M+35.8%010%Growing
2022Q2₩8.9M+192.2%6+50.0%₩1.5M+94.8%100%Growing
2022Q1₩9.5M-63.9%50.0%₩1.9M-63.9%000%Mixed
2021Q4₩6.2M5₩1.2M100%
2021Q3₩5M4₩1.2M000%
2021Q2₩3M4₩761K010%
2021Q1₩26.2M5₩5.2M010%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.