SEOUL COMMERCIAL AREA

황학시장(서울중앙시장, 신중앙시장) 전통시장

중구황학동· Area 39,709 m² · Area code 3130055 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

분식전문점 2025 Q4 · Seoul data

Estimated sales (quarter)₩17.3M▼ -62.4% YoY
Stores6▲ +20.0% YoY
Sales per store₩2.9M▼ -68.6% YoY

Reading this area Stores rose 20.0% from a year earlier while estimated sales stayed about the same (-62.4%), so sales per store fell 68.6%. (descriptive pattern: Possible crowding)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▼ -53.8%
Stores▼ -40.0%
Sales per store▼ -23.0%
Market size
Estimated sales (quarter)
₩17.3M
vs 2024Q4
-62.4%
Estimated transactions
834
Per-store economics
Estimated sales per store
₩2.9M
vs a year ago
-68.6%
Per transaction
₩21K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩5.9M – ₩95.1M
20212022202320242025
₩37.3M₩17.3M
Stores5 – 10
20212022202320242025
106
Sales per store₩848K – ₩19M
20212022202320242025
₩3.7M₩2.9M
Openings0 – 2
20212022202320242025
00
Closings0 – 3
20212022202320242025
00
Franchise share0% – 20%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -62.4%, stores YoY +20.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
6
vs a year ago
+20.0%
Franchise share
0% (0/6)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩95.1M₩17.3M
Stores 2024 Q1 → 2025 Q4
56
Sales per store 2024 Q1 → 2025 Q4
₩19M₩2.9M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–119%
  • 11–1426%
  • 14–1761%
  • 17–213%
  • 21–240%
Age
  • 10s0%
  • 20s0%
  • 30s14%
  • 40s35%
  • 50s0%
  • 60+51%
Weekday / weekend
  • Weekday44%
  • Weekend56%
Day of week
  • Mon24%
  • Tue17%
  • Wed1%
  • Thu0%
  • Fri2%
  • Sat56%
  • Sun0%
Gender
  • Male51%
  • Female49%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩17.3M-62.4%6+20.0%₩2.9M-68.6%000%Possible crowding
2025Q3₩7.3M-83.1%6+20.0%₩1.2M-85.9%130%Possible crowding
2025Q2₩26.9M-34.3%7+40.0%₩3.8M-53.1%2014%Possible crowding
2025Q1₩29.3M-69.2%50.0%₩5.9M-69.2%0020%Mixed
2024Q4₩45.9M+54.2%50.0%₩9.2M+54.2%0020%Growing
2024Q3₩42.9M+193.5%5-16.7%₩8.6M+252.2%0020%Mixed
2024Q2₩40.9M+177.1%5-16.7%₩8.2M+232.5%1120%Mixed
2024Q1₩95.1M+912.9%5-28.6%₩19M+1318.1%0020%Mixed
2023Q4₩29.7M+400.9%5-28.6%₩5.9M+601.3%1120%Mixed
2023Q3₩14.6M-9.0%6-25.0%₩2.4M+21.3%000%Shrinking
2023Q2₩14.8M+11.9%6-33.3%₩2.5M+67.9%010%Mixed
2023Q1₩9.4M-14.2%7-22.2%₩1.3M+10.3%000%Shrinking
2022Q4₩5.9M-32.9%7-22.2%₩848K-13.8%010%Shrinking
2022Q3₩16.1M-68.3%8-11.1%₩2M-64.3%010%Shrinking
2022Q2₩13.2M-68.9%90.0%₩1.5M-68.9%000%Mixed
2022Q1₩10.9M-70.7%9-10.0%₩1.2M-67.4%000%Shrinking
2021Q4₩8.9M9₩984K000%
2021Q3₩50.6M9₩5.6M000%
2021Q2₩42.4M9₩4.7M010%
2021Q1₩37.3M10₩3.7M000%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.