SEOUL COMMERCIAL AREA

황학시장(서울중앙시장, 신중앙시장) 전통시장

중구황학동· Area 39,709 m² · Area code 3130055 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

인테리어 2025 Q4 · Seoul data

Estimated sales (quarter)₩4.2M▼ -49.2% YoY
Stores10±0.0% YoY
Sales per store₩416K▼ -49.2% YoY

Reading this area Against a year earlier, estimated sales -49.2%, stores 0.0% and sales per store -49.2% do not read in one direction. (descriptive pattern: Mixed)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▼ -27.8%
Stores▲ +11.1%
Sales per store▼ -35.0%
Market size
Estimated sales (quarter)
₩4.2M
vs 2024Q4
-49.2%
Estimated transactions
196
Per-store economics
Estimated sales per store
₩416K
vs a year ago
-49.2%
Per transaction
₩21K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩3.8M – ₩10.5M
20212022202320242025
₩5.8M₩4.2M
Stores9 – 10
20212022202320242025
910
Sales per store₩406K – ₩1.2M
20212022202320242025
₩641K₩416K
Openings0 – 1
20212022202320242025
00
Closings0 – 1
20212022202320242025
00
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -49.2%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
10
vs a year ago
0.0%
Franchise share
0% (0/10)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩6.6M₩4.2M
Stores 2024 Q1 → 2025 Q4
910
Sales per store 2024 Q1 → 2025 Q4
₩730K₩416K

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–1112%
  • 11–1435%
  • 14–1742%
  • 17–2111%
  • 21–240%
Age
  • 10s0%
  • 20s2%
  • 30s5%
  • 40s14%
  • 50s10%
  • 60+70%
Weekday / weekend
  • Weekday86%
  • Weekend14%
Day of week
  • Mon26%
  • Tue22%
  • Wed11%
  • Thu18%
  • Fri8%
  • Sat14%
  • Sun0%
Gender
  • Male50%
  • Female50%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩4.2M-49.2%100.0%₩416K-49.2%000%Mixed
2025Q3₩9.3M+86.0%100.0%₩933K+86.0%000%Growing
2025Q2₩5.7M+39.5%100.0%₩566K+39.5%100%Growing
2025Q1₩10.5M+59.1%90.0%₩1.2M+59.1%010%Growing
2024Q4₩8.2M-20.1%10+11.1%₩819K-28.1%000%Possible crowding
2024Q3₩5M-27.0%10+11.1%₩502K-34.3%000%Possible crowding
2024Q2₩4.1M-50.9%10+11.1%₩406K-55.8%100%Possible crowding
2024Q1₩6.6M+71.6%90.0%₩730K+71.6%000%Growing
2023Q4₩10.3M+67.4%90.0%₩1.1M+67.4%000%Growing
2023Q3₩6.9M-25.6%90.0%₩763K-25.6%000%Mixed
2023Q2₩8.3M-13.7%90.0%₩918K-13.7%000%Mixed
2023Q1₩3.8M-42.2%90.0%₩425K-42.2%000%Mixed
2022Q4₩6.1M+10.9%90.0%₩680K+10.9%000%Growing
2022Q3₩9.2M+50.7%90.0%₩1M+50.7%000%Growing
2022Q2₩9.6M+60.4%90.0%₩1.1M+60.4%000%Growing
2022Q1₩6.6M+14.8%90.0%₩736K+14.8%000%Growing
2021Q4₩5.5M9₩613K000%
2021Q3₩6.1M9₩681K000%
2021Q2₩6M9₩663K000%
2021Q1₩5.8M9₩641K000%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.