SEOUL COMMERCIAL AREA

황학시장(서울중앙시장, 신중앙시장) 전통시장

중구황학동· Area 39,709 m² · Area code 3130055 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

가구 2025 Q4 · Seoul data

Estimated sales (quarter)₩36.3M▼ -89.6% YoY
Stores3▼ -25.0% YoY
Sales per store₩12.1M▼ -86.2% YoY

Reading this area Estimated sales fell 89.6% from a year earlier and stores fell 25.0%. Sales per store are down 86.2%. (descriptive pattern: Shrinking)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▼ -92.3%
Stores▼ -25.0%
Sales per store▼ -89.7%
Market size
Estimated sales (quarter)
₩36.3M
vs 2024Q4
-89.6%
Estimated transactions
236
Per-store economics
Estimated sales per store
₩12.1M
vs a year ago
-86.2%
Per transaction
₩154K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩36.3M – ₩3,035.7M
20212022202320242025
₩470.1M₩36.3M
Stores3 – 4
20212022202320242025
43
Sales per store₩11.3M – ₩758.9M
20212022202320242025
₩117.5M₩12.1M
Openings0 – 0
20212022202320242025
00
Closings0 – 1
20212022202320242025
00
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -89.6%, stores YoY -25.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
3
vs a year ago
-25.0%
Franchise share
0% (0/3)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩1,308.8M₩36.3M
Stores 2024 Q1 → 2025 Q4
43
Sales per store 2024 Q1 → 2025 Q4
₩327.2M₩12.1M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–110%
  • 11–140%
  • 14–170%
  • 17–21100%
  • 21–240%
Age
  • 10s0%
  • 20s0%
  • 30s0%
  • 40s0%
  • 50s100%
  • 60+0%
Weekday / weekend
  • Weekday100%
  • Weekend0%
Day of week
  • Mon0%
  • Tue0%
  • Wed0%
  • Thu100%
  • Fri0%
  • Sat0%
  • Sun0%
Gender
  • Male0%
  • Female100%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩36.3M-89.6%3-25.0%₩12.1M-86.2%000%Shrinking
2025Q3₩256.8M-69.3%3-25.0%₩85.6M-59.1%000%Shrinking
2025Q23-25.0%010%
2025Q1₩45.4M-96.5%40.0%₩11.3M-96.5%000%Mixed
2024Q4₩350.1M+25.0%40.0%₩87.5M+25.0%000%Growing
2024Q3₩837.7M-42.0%40.0%₩209.4M-42.0%000%Mixed
2024Q2₩737.6M-49.4%40.0%₩184.4M-49.4%000%Mixed
2024Q1₩1,308.8M-56.9%40.0%₩327.2M-56.9%000%Mixed
2023Q4₩280.1M+248.4%40.0%₩70M+248.4%000%Growing
2023Q3₩1,444.6M+28.4%40.0%₩361.1M+28.4%000%Growing
2023Q2₩1,457.2M-16.5%40.0%₩364.3M-16.5%000%Mixed
2023Q1₩3,035.7M+3151.5%40.0%₩758.9M+3151.5%000%Growing
2022Q4₩80.4M-70.9%40.0%₩20.1M-70.9%000%Mixed
2022Q3₩1,124.6M+69.6%40.0%₩281.2M+69.6%000%Growing
2022Q2₩1,745.4M+23.3%40.0%₩436.4M+23.3%000%Growing
2022Q1₩93.4M-80.1%40.0%₩23.3M-80.1%000%Mixed
2021Q4₩276.2M4₩69.1M000%
2021Q3₩663.2M4₩165.8M000%
2021Q2₩1,415.3M4₩353.8M000%
2021Q1₩470.1M4₩117.5M000%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.