SEOUL COMMERCIAL AREA

황학시장(서울중앙시장, 신중앙시장) 전통시장

중구황학동· Area 39,709 m² · Area code 3130055 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

반찬가게 2025 Q4 · Seoul data

Estimated sales (quarter)₩136.5M▼ -57.1% YoY
Stores17▼ -10.5% YoY
Sales per store₩8M▼ -52.1% YoY

Reading this area Estimated sales fell 57.1% from a year earlier and stores fell 10.5%. Sales per store are down 52.1%. (descriptive pattern: Shrinking)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +250.3%
Stores▼ -15.0%
Sales per store▲ +312.1%
Market size
Estimated sales (quarter)
₩136.5M
vs 2024Q4
-57.1%
Estimated transactions
2,918
Per-store economics
Estimated sales per store
₩8M
vs a year ago
-52.1%
Per transaction
₩47K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩10.2M – ₩755.7M
20212022202320242025
₩39M₩136.5M
Stores17 – 20
20212022202320242025
2017
Sales per store₩567K – ₩42M
20212022202320242025
₩1.9M₩8M
Openings0 – 1
20212022202320242025
00
Closings0 – 2
20212022202320242025
00
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -57.1%, stores YoY -10.5%.

Competition change stores, openings, closings, franchise
Competition
Stores
17
vs a year ago
-10.5%
Franchise share
0% (0/17)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩104.2M₩136.5M
Stores 2024 Q1 → 2025 Q4
1817
Sales per store 2024 Q1 → 2025 Q4
₩5.8M₩8M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–116%
  • 11–1423%
  • 14–1736%
  • 17–2136%
  • 21–240%
Age
  • 10s0%
  • 20s0%
  • 30s0%
  • 40s0%
  • 50s0%
  • 60+100%
Weekday / weekend
  • Weekday94%
  • Weekend6%
Day of week
  • Mon23%
  • Tue0%
  • Wed59%
  • Thu0%
  • Fri13%
  • Sat6%
  • Sun0%
Gender
  • Male3%
  • Female97%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩136.5M-57.1%17-10.5%₩8M-52.1%000%Shrinking
2025Q3₩134.6M+201.3%17-5.6%₩7.9M+219.0%000%Mixed
2025Q2₩486.2M+180.7%17-5.6%₩28.6M+197.2%010%Mixed
2025Q1₩755.7M+625.1%180.0%₩42M+625.1%010%Growing
2024Q4₩318.4M-54.1%19+5.6%₩16.8M-56.5%100%Possible crowding
2024Q3₩44.7M-59.7%180.0%₩2.5M-59.7%000%Mixed
2024Q2₩173.2M+380.5%180.0%₩9.6M+380.5%000%Growing
2024Q1₩104.2M-53.2%180.0%₩5.8M-53.2%000%Mixed
2023Q4₩694M+6695.5%180.0%₩38.6M+6695.5%000%Growing
2023Q3₩110.9M-24.9%180.0%₩6.2M-24.9%000%Mixed
2023Q2₩36.1M-86.4%180.0%₩2M-86.4%000%Mixed
2023Q1₩222.7M+158.1%180.0%₩12.4M+158.1%000%Growing
2022Q4₩10.2M-91.4%18-5.3%₩567K-90.9%000%Shrinking
2022Q3₩147.7M-66.9%18-5.3%₩8.2M-65.0%000%Shrinking
2022Q2₩266M+1220.0%18-5.3%₩14.8M+1293.3%000%Mixed
2022Q1₩86.3M+121.4%18-10.0%₩4.8M+146.0%010%Mixed
2021Q4₩118.5M19₩6.2M000%
2021Q3₩446M19₩23.5M000%
2021Q2₩20.2M19₩1.1M120%
2021Q1₩39M20₩1.9M000%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.