SEOUL COMMERCIAL AREA

쌍문시장(쌍문역골목시장) 전통시장

도봉구쌍문3동· Area 108,994 m² · Area code 3130146 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

분식전문점 2025 Q4 · Seoul data

Estimated sales (quarter)₩60.9M▼ -8.4% YoY
Stores5▼ -16.7% YoY
Sales per store₩12.2M▲ +9.9% YoY

Reading this area Estimated sales fell 8.4% from a year earlier and stores fell 16.7%. Sales per store are up 9.9%. (descriptive pattern: Shrinking)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +79.3%
Stores▼ -28.6%
Sales per store▲ +151.0%
Market size
Estimated sales (quarter)
₩60.9M
vs 2024Q4
-8.4%
Estimated transactions
8,484
Per-store economics
Estimated sales per store
₩12.2M
vs a year ago
+9.9%
Per transaction
₩7K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩34M – ₩88.6M
20212022202320242025
₩34M₩60.9M
Stores5 – 10
20212022202320242025
75
Sales per store₩4.1M – ₩14.8M
20212022202320242025
₩4.9M₩12.2M
Openings0 – 3
20212022202320242025
10
Closings0 – 3
20212022202320242025
00
Franchise share0% – 20%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -8.4%, stores YoY -16.7%.

Competition change stores, openings, closings, franchise
Competition
Stores
5
vs a year ago
-16.7%
Franchise share
0% (0/5)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩63.5M₩60.9M
Stores 2024 Q1 → 2025 Q4
85
Sales per store 2024 Q1 → 2025 Q4
₩7.9M₩12.2M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–1114%
  • 11–1422%
  • 14–1719%
  • 17–2144%
  • 21–242%
Age
  • 10s1%
  • 20s6%
  • 30s11%
  • 40s29%
  • 50s34%
  • 60+19%
Weekday / weekend
  • Weekday81%
  • Weekend19%
Day of week
  • Mon15%
  • Tue17%
  • Wed16%
  • Thu16%
  • Fri18%
  • Sat18%
  • Sun1%
Gender
  • Male36%
  • Female64%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩60.9M-8.4%5-16.7%₩12.2M+9.9%000%Shrinking
2025Q3₩41.4M-53.3%5-16.7%₩8.3M-44.0%000%Shrinking
2025Q2₩55.1M+0.2%5-28.6%₩11M+40.3%010%Possible recovery
2025Q1₩55.2M-13.1%5-37.5%₩11M+39.0%0120%Shrinking
2024Q4₩66.6M+0.8%6-25.0%₩11.1M+34.4%0017%Possible recovery
2024Q3₩88.6M+52.0%6-25.0%₩14.8M+102.7%0117%Mixed
2024Q2₩55M+12.2%7-30.0%₩7.9M+60.2%0114%Mixed
2024Q1₩63.5M+21.3%8-20.0%₩7.9M+51.6%0013%Mixed
2023Q4₩66M+11.8%8-11.1%₩8.3M+25.7%2113%Mixed
2023Q3₩58.3M+21.6%8-20.0%₩7.3M+52.0%130%Mixed
2023Q2₩49M+12.0%100.0%₩4.9M+12.0%000%Growing
2023Q1₩52.4M+11.9%100.0%₩5.2M+11.9%100%Growing
2022Q4₩59.1M+44.3%9-10.0%₩6.6M+60.3%010%Mixed
2022Q3₩47.9M+32.4%10+42.9%₩4.8M-7.3%000%Competition inflow
2022Q2₩43.8M+24.0%10+42.9%₩4.4M-13.2%110%Competition inflow
2022Q1₩46.8M+37.7%10+42.9%₩4.7M-3.6%000%Competition inflow
2021Q4₩41M10₩4.1M300%
2021Q3₩36.2M7₩5.2M110%
2021Q2₩35.3M7₩5M110%
2021Q1₩34M7₩4.9M100%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.