SEOUL COMMERCIAL AREA

쌍문시장(쌍문역골목시장) 전통시장

도봉구쌍문3동· Area 108,994 m² · Area code 3130146 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

일반의원 2025 Q4 · Seoul data

Estimated sales (quarter)₩1,439.4M▲ +21.0% YoY
Stores10▲ +11.1% YoY
Sales per store₩143.9M▲ +8.9% YoY

Reading this area Estimated sales rose 21.0% from a year earlier while stores were up 11.1%, so sales per store also rose 8.9%. (descriptive pattern: Growing)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +44.6%
Stores▲ +25.0%
Sales per store▲ +15.7%
Market size
Estimated sales (quarter)
₩1,439.4M
vs 2024Q4
+21.0%
Estimated transactions
55,640
Per-store economics
Estimated sales per store
₩143.9M
vs a year ago
+8.9%
Per transaction
₩26K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩955.1M – ₩1,439.4M
20212022202320242025
₩995.1M₩1,439.4M
Stores8 – 10
20212022202320242025
810
Sales per store₩116.8M – ₩159M
20212022202320242025
₩124.4M₩143.9M
Openings0 – 1
20212022202320242025
01
Closings0 – 0
20212022202320242025
00
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +21.0%, stores YoY +11.1%.

Competition change stores, openings, closings, franchise
Competition
Stores
10
vs a year ago
+11.1%
Franchise share
0% (0/10)
Movement
Openings (rate)
1 (10%)
Closings (rate)
0 (0%)
Net store change
+1
Estimated sales 2024 Q1 → 2025 Q4
₩1,066.6M₩1,439.4M
Stores 2024 Q1 → 2025 Q4
810
Sales per store 2024 Q1 → 2025 Q4
₩133.3M₩143.9M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–1127%
  • 11–1428%
  • 14–1729%
  • 17–2116%
  • 21–240%
Age
  • 10s0%
  • 20s7%
  • 30s15%
  • 40s18%
  • 50s27%
  • 60+33%
Weekday / weekend
  • Weekday83%
  • Weekend17%
Day of week
  • Mon20%
  • Tue14%
  • Wed17%
  • Thu14%
  • Fri17%
  • Sat17%
  • Sun0%
Gender
  • Male31%
  • Female69%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩1,439.4M+21.0%10+11.1%₩143.9M+8.9%100%Growing
2025Q3₩1,249.6M+18.9%90.0%₩138.8M+18.9%000%Growing
2025Q2₩1,259.9M+23.9%9+12.5%₩140M+10.2%000%Growing
2025Q1₩1,373.4M+28.8%9+12.5%₩152.6M+14.5%000%Growing
2024Q4₩1,189.8M+1.0%9+12.5%₩132.2M-10.2%000%Possible crowding
2024Q3₩1,051.4M+0.5%9+12.5%₩116.8M-10.7%100%Possible crowding
2024Q2₩1,016.6M-8.9%80.0%₩127.1M-8.9%000%Mixed
2024Q1₩1,066.6M-12.9%80.0%₩133.3M-12.9%000%Mixed
2023Q4₩1,177.8M-7.4%80.0%₩147.2M-7.4%000%Mixed
2023Q3₩1,046.5M-10.5%80.0%₩130.8M-10.5%000%Mixed
2023Q2₩1,116.1M-1.6%80.0%₩139.5M-1.6%000%Mixed
2023Q1₩1,224.8M+15.7%80.0%₩153.1M+15.7%000%Growing
2022Q4₩1,272.3M+11.3%80.0%₩159M+11.3%000%Growing
2022Q3₩1,168.7M+22.4%80.0%₩146.1M+22.4%000%Growing
2022Q2₩1,134.1M-4.0%80.0%₩141.8M-4.0%000%Mixed
2022Q1₩1,059.1M+6.4%80.0%₩132.4M+6.4%000%Growing
2021Q4₩1,142.9M8₩142.9M000%
2021Q3₩955.1M8₩119.4M000%
2021Q2₩1,181.2M8₩147.6M000%
2021Q1₩995.1M8₩124.4M000%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.