SEOUL COMMERCIAL AREA

쌍문시장(쌍문역골목시장) Traditional market

Dobong-gu (도봉구) 쌍문3동· Area 108,994 m² · Area code 3130146 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

의약품 2025 Q4 · Seoul data

Estimated sales (quarter)₩2,218.6M▼ -3.5% YoY
Stores5▼ -16.7% YoY
Sales per store₩443.7M▲ +15.8% YoY

Reading this area Estimated sales fell 3.5% from a year earlier and stores fell 16.7%. Sales per store are up 15.8%. (descriptive pattern: Shrinking)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +1.3%
Stores▼ -16.7%
Sales per store▲ +21.6%
Market size
Estimated sales (quarter)
₩2,218.6M
vs 2024Q4
-3.5%
Estimated transactions
167,368
Per-store economics
Estimated sales per store
₩443.7M
vs a year ago
+15.8%
Per transaction
₩13K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩2,190.3M – ₩3,057.9M
20212022202320242025
₩2,190.3M₩2,218.6M
Stores5 – 7
20212022202320242025
65
Sales per store₩337.3M – ₩509.6M
20212022202320242025
₩365.1M₩443.7M
Openings0 – 1
20212022202320242025
00
Closings0 – 1
20212022202320242025
00
Franchise share29% – 40%
20212022202320242025
33%40%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -3.5%, stores YoY -16.7%.

Competition change stores, openings, closings, franchise
Competition
Stores
5
vs a year ago
-16.7%
Franchise share
40% (2/5)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩2,475M₩2,218.6M
Stores 2024 Q1 → 2025 Q4
65
Sales per store 2024 Q1 → 2025 Q4
₩412.5M₩443.7M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–1123%
  • 11–1426%
  • 14–1727%
  • 17–2123%
  • 21–241%
Age
  • 10s0%
  • 20s4%
  • 30s9%
  • 40s15%
  • 50s21%
  • 60+51%
Weekday / weekend
  • Weekday85%
  • Weekend15%
Day of week
  • Mon20%
  • Tue17%
  • Wed15%
  • Thu16%
  • Fri17%
  • Sat14%
  • Sun1%
Gender
  • Male42%
  • Female58%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩2,218.6M-3.5%5-16.7%₩443.7M+15.8%0040%Shrinking
2025Q3₩2,245.7M-4.9%5-28.6%₩449.1M+33.2%0140%Shrinking
2025Q2₩2,213.6M-11.5%60.0%₩368.9M-11.5%0133%Mixed
2025Q1₩2,366.3M-4.4%7+16.7%₩338M-18.1%1029%Possible crowding
2024Q4₩2,299.7M-13.9%60.0%₩383.3M-13.9%0133%Mixed
2024Q3₩2,361M-8.4%7+16.7%₩337.3M-21.5%1029%Possible crowding
2024Q2₩2,502.3M-6.3%60.0%₩417.1M-6.3%0033%Mixed
2024Q1₩2,475M-1.1%60.0%₩412.5M-1.1%0033%Mixed
2023Q4₩2,670.9M-2.0%60.0%₩445.2M-2.0%0033%Mixed
2023Q3₩2,577.6M-5.2%60.0%₩429.6M-5.2%0033%Mixed
2023Q2₩2,671.5M-6.3%60.0%₩445.2M-6.3%0033%Mixed
2023Q1₩2,502.5M-18.2%60.0%₩417.1M-18.2%0033%Mixed
2022Q4₩2,724.6M+6.0%60.0%₩454.1M+6.0%0033%Growing
2022Q3₩2,719.9M+8.6%60.0%₩453.3M+8.6%0033%Growing
2022Q2₩2,852.4M+19.7%60.0%₩475.4M+19.7%0033%Growing
2022Q1₩3,057.9M+39.6%60.0%₩509.6M+39.6%0033%Growing
2021Q4₩2,570.5M6₩428.4M0033%
2021Q3₩2,503.9M6₩417.3M0033%
2021Q2₩2,383.3M6₩397.2M0033%
2021Q1₩2,190.3M6₩365.1M0033%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.