SEOUL COMMERCIAL AREA

신촌 상인회(신촌상점가) 전통시장

서대문구신촌동· Area 6,147 m² · Area code 3130175 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

일반의원 2025 Q4 · Seoul data

Estimated sales (quarter)₩2,011.4M▲ +319.1% YoY
Stores4▲ +33.3% YoY
Sales per store₩502.9M▲ +214.3% YoY

Reading this area Estimated sales rose 319.1% from a year earlier while stores were up 33.3%, so sales per store also rose 214.3%. (descriptive pattern: Growing)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +423.6%
Stores▲ +33.3%
Sales per store▲ +292.7%
Market size
Estimated sales (quarter)
₩2,011.4M
vs 2024Q4
+319.1%
Estimated transactions
10,924
Per-store economics
Estimated sales per store
₩502.9M
vs a year ago
+214.3%
Per transaction
₩184K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩378.3M – ₩2,011.4M
20212022202320242025
₩384.1M₩2,011.4M
Stores3 – 4
20212022202320242025
34
Sales per store₩126.1M – ₩502.9M
20212022202320242025
₩128M₩502.9M
Openings0 – 0
20212022202320242025
00
Closings0 – 0
20212022202320242025
00
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +319.1%, stores YoY +33.3%.

Competition change stores, openings, closings, franchise
Competition
Stores
4
vs a year ago
+33.3%
Franchise share
0% (0/4)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩712.7M₩2,011.4M
Stores 2024 Q1 → 2025 Q4
34
Sales per store 2024 Q1 → 2025 Q4
₩237.6M₩502.9M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–118%
  • 11–1436%
  • 14–1734%
  • 17–2123%
  • 21–240%
Age
  • 10s1%
  • 20s24%
  • 30s38%
  • 40s17%
  • 50s17%
  • 60+4%
Weekday / weekend
  • Weekday71%
  • Weekend29%
Day of week
  • Mon16%
  • Tue11%
  • Wed16%
  • Thu10%
  • Fri17%
  • Sat21%
  • Sun9%
Gender
  • Male44%
  • Female56%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩2,011.4M+319.1%4+33.3%₩502.9M+214.3%000%Growing
2025Q3₩1,513.7M+194.2%4+33.3%₩378.4M+120.6%000%Growing
2025Q2₩432.8M-27.6%30.0%₩144.3M-27.6%000%Mixed
2025Q1₩584.3M-18.0%30.0%₩194.8M-18.0%000%Mixed
2024Q4₩480M-15.6%30.0%₩160M-15.6%000%Mixed
2024Q3₩514.6M+26.5%30.0%₩171.5M+26.5%000%Growing
2024Q2₩597.9M+1.8%30.0%₩199.3M+1.8%000%Mixed
2024Q1₩712.7M-5.9%30.0%₩237.6M-5.9%000%Mixed
2023Q4₩568.4M-1.2%30.0%₩189.5M-1.2%000%Mixed
2023Q3₩406.9M-16.4%30.0%₩135.6M-16.4%000%Mixed
2023Q2₩587.2M+37.1%30.0%₩195.7M+37.1%000%Growing
2023Q1₩757.3M+42.4%30.0%₩252.4M+42.4%000%Growing
2022Q4₩575.1M+11.4%30.0%₩191.7M+11.4%000%Growing
2022Q3₩486.7M+28.7%30.0%₩162.2M+28.7%000%Growing
2022Q2₩428.2M-5.9%30.0%₩142.7M-5.9%000%Mixed
2022Q1₩531.9M+38.5%30.0%₩177.3M+38.5%000%Growing
2021Q4₩516.1M3₩172M000%
2021Q3₩378.3M3₩126.1M000%
2021Q2₩455.1M3₩151.7M000%
2021Q1₩384.1M3₩128M000%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.