SEOUL COMMERCIAL AREA

이대 앞 스타트업 상점가 전통시장

서대문구신촌동· Area 7,526 m² · Area code 3130178 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

일식음식점 2025 Q4 · Seoul data

Estimated sales (quarter)₩201.3M▼ -22.9% YoY
Stores6▼ -33.3% YoY
Sales per store₩33.6M▲ +15.7% YoY

Reading this area Estimated sales fell 22.9% from a year earlier and stores fell 33.3%. Sales per store are up 15.7%. (descriptive pattern: Shrinking)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▼ -7.1%
Stores▼ -14.3%
Sales per store▲ +8.3%
Market size
Estimated sales (quarter)
₩201.3M
vs 2024Q4
-22.9%
Estimated transactions
9,034
Per-store economics
Estimated sales per store
₩33.6M
vs a year ago
+15.7%
Per transaction
₩22K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩153.1M – ₩406M
20212022202320242025
₩216.8M₩201.3M
Stores6 – 9
20212022202320242025
76
Sales per store₩22M – ₩67.7M
20212022202320242025
₩31M₩33.6M
Openings0 – 2
20212022202320242025
00
Closings0 – 3
20212022202320242025
00
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -22.9%, stores YoY -33.3%.

Competition change stores, openings, closings, franchise
Competition
Stores
6
vs a year ago
-33.3%
Franchise share
0% (0/6)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩154M₩201.3M
Stores 2024 Q1 → 2025 Q4
76
Sales per store 2024 Q1 → 2025 Q4
₩22M₩33.6M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–110%
  • 11–1460%
  • 14–176%
  • 17–2134%
  • 21–240%
Age
  • 10s8%
  • 20s43%
  • 30s14%
  • 40s13%
  • 50s17%
  • 60+5%
Weekday / weekend
  • Weekday89%
  • Weekend11%
Day of week
  • Mon15%
  • Tue15%
  • Wed22%
  • Thu16%
  • Fri22%
  • Sat5%
  • Sun5%
Gender
  • Male22%
  • Female78%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩201.3M-22.9%6-33.3%₩33.6M+15.7%000%Shrinking
2025Q3₩282.1M+77.2%6-14.3%₩47M+106.7%000%Mixed
2025Q2₩315.7M+55.9%6-14.3%₩52.6M+81.8%000%Mixed
2025Q1₩313.7M+103.7%6-14.3%₩52.3M+137.7%030%Mixed
2024Q4₩261M-7.2%9+50.0%₩29M-38.1%200%Possible crowding
2024Q3₩159.2M-39.8%7+16.7%₩22.7M-48.4%000%Possible crowding
2024Q2₩202.5M-50.1%7+16.7%₩28.9M-57.2%000%Possible crowding
2024Q1₩154M+0.6%7+16.7%₩22M-13.8%100%Possible crowding
2023Q4₩281.1M+40.5%60.0%₩46.9M+40.5%000%Growing
2023Q3₩264.5M-14.9%60.0%₩44.1M-14.9%110%Mixed
2023Q2₩406M+13.1%60.0%₩67.7M+13.1%000%Growing
2023Q1₩153.1M-26.9%60.0%₩25.5M-26.9%110%Mixed
2022Q4₩200.1M-29.5%60.0%₩33.4M-29.5%000%Mixed
2022Q3₩310.9M+66.3%60.0%₩51.8M+66.3%000%Growing
2022Q2₩359M+90.6%60.0%₩59.8M+90.6%000%Growing
2022Q1₩209.5M-3.4%6-14.3%₩34.9M+12.7%000%Shrinking
2021Q4₩283.9M6₩47.3M000%
2021Q3₩186.9M6₩31.2M110%
2021Q2₩188.3M6₩31.4M010%
2021Q1₩216.8M7₩31M000%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.