SEOUL COMMERCIAL AREA

이대 앞 스타트업 상점가 Traditional market

Seodaemun-gu (서대문구) 신촌동· Area 7,526 m² · Area code 3130178 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

양식음식점 2025 Q4 · Seoul data

Estimated sales (quarter)₩14.6M▲ +162.4% YoY
Stores3▼ -25.0% YoY
Sales per store₩4.9M▲ +249.9% YoY

Reading this area Against a year earlier, estimated sales +162.4%, stores -25.0% and sales per store +249.9% do not read in one direction. (descriptive pattern: Mixed)

Market change how size and per-store sales moved
Change 2024 Q4 → 2025 Q4
Estimated sales▲ +162.4%
Stores▼ -25.0%
Sales per store▲ +249.9%
Market size
Estimated sales (quarter)
₩14.6M
vs 2024Q4
+162.4%
Estimated transactions
1,013
Per-store economics
Estimated sales per store
₩4.9M
vs a year ago
+249.9%
Per transaction
₩14K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩3.1M – ₩14.6M
20212022202320242025
₩14.6M
Stores2 – 4
20212022202320242025
23
Sales per store₩1M – ₩4.9M
20212022202320242025
₩4.9M
Openings0 – 1
20212022202320242025
00
Closings0 – 1
20212022202320242025
00
Franchise share0% – 50%
20212022202320242025
50%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +162.4%, stores YoY -25.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
3
vs a year ago
-25.0%
Franchise share
0% (0/3)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩14.6M
Stores 2024 Q1 → 2025 Q4
33
Sales per store 2024 Q1 → 2025 Q4
₩4.9M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–117%
  • 11–1437%
  • 14–1751%
  • 17–215%
  • 21–240%
Age
  • 10s5%
  • 20s76%
  • 30s4%
  • 40s1%
  • 50s4%
  • 60+10%
Weekday / weekend
  • Weekday98%
  • Weekend2%
Day of week
  • Mon0%
  • Tue43%
  • Wed13%
  • Thu27%
  • Fri15%
  • Sat0%
  • Sun2%
Gender
  • Male4%
  • Female96%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩14.6M+162.4%3-25.0%₩4.9M+249.9%000%Mixed
2025Q3₩4.4M30.0%₩1.5M000%
2025Q2₩9.3M30.0%₩3.1M000%
2025Q1₩3.1M30.0%₩1M010%
2024Q4₩5.6M4+33.3%₩1.4M100%
2024Q330.0%000%
2024Q230.0%000%
2024Q130.0%110%
2023Q430.0%000%
2023Q33+50.0%000%
2023Q230.0%010%
2023Q130.0%0033%
2022Q430.0%1033%
2022Q320.0%0150%
2022Q23+50.0%0033%
2022Q13+50.0%1133%
2021Q431033%
2021Q320050%
2021Q220050%
2021Q120050%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.