SEOUL COMMERCIAL AREA

이대 앞 스타트업 상점가 Traditional market

Seodaemun-gu (서대문구) 신촌동· Area 7,526 m² · Area code 3130178 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

패스트푸드점 2025 Q4 · Seoul data

Estimated sales (quarter)₩111.8M▼ -50.3% YoY
Stores5±0.0% YoY
Sales per store₩22.4M▼ -50.3% YoY

Reading this area Against a year earlier, estimated sales -50.3%, stores 0.0% and sales per store -50.3% do not read in one direction. (descriptive pattern: Mixed)

Market change how size and per-store sales moved
Change 2021 Q4 → 2025 Q4
Estimated sales▼ -21.3%
Stores▲ +66.7%
Sales per store▼ -52.8%
Market size
Estimated sales (quarter)
₩111.8M
vs 2024Q4
-50.3%
Estimated transactions
1,857
Per-store economics
Estimated sales per store
₩22.4M
vs a year ago
-50.3%
Per transaction
₩60K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩111.8M – ₩228.9M
20212022202320242025
₩111.8M
Stores2 – 5
20212022202320242025
25
Sales per store₩22.4M – ₩76.3M
20212022202320242025
₩22.4M
Openings0 – 2
20212022202320242025
00
Closings0 – 1
20212022202320242025
10
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -50.3%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
5
vs a year ago
0.0%
Franchise share
0% (0/5)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩140M₩111.8M
Stores 2024 Q1 → 2025 Q4
55
Sales per store 2024 Q1 → 2025 Q4
₩28M₩22.4M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–113%
  • 11–1445%
  • 14–179%
  • 17–2140%
  • 21–243%
Age
  • 10s1%
  • 20s31%
  • 30s13%
  • 40s16%
  • 50s28%
  • 60+10%
Weekday / weekend
  • Weekday78%
  • Weekend22%
Day of week
  • Mon12%
  • Tue18%
  • Wed14%
  • Thu16%
  • Fri17%
  • Sat11%
  • Sun11%
Gender
  • Male23%
  • Female77%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩111.8M-50.3%50.0%₩22.4M-50.3%000%Mixed
2025Q3₩224.2M+18.2%50.0%₩44.8M+18.2%000%Growing
2025Q2₩222.4M-1.7%50.0%₩44.5M-1.7%000%Mixed
2025Q1₩185.8M+32.7%50.0%₩37.2M+32.7%000%Growing
2024Q4₩224.7M+56.3%5+66.7%₩44.9M-6.2%110%Competition inflow
2024Q3₩189.7M+26.3%5+66.7%₩37.9M-24.2%000%Competition inflow
2024Q2₩226.3M+14.4%5+66.7%₩45.3M-31.4%000%Competition inflow
2024Q1₩140M-8.5%5+66.7%₩28M-45.1%200%Possible crowding
2023Q4₩143.7M-25.8%30.0%₩47.9M-25.8%000%Mixed
2023Q3₩150.1M-14.8%30.0%₩50M-14.8%000%Mixed
2023Q2₩197.9M-13.6%30.0%₩66M-13.6%000%Mixed
2023Q1₩153M+9.9%30.0%₩51M+9.9%000%Growing
2022Q4₩193.6M+36.4%30.0%₩64.5M+36.4%000%Growing
2022Q3₩176.2M3+50.0%₩58.7M000%
2022Q2₩228.9M3+50.0%₩76.3M000%
2022Q1₩139.2M3+50.0%₩46.4M000%
2021Q4₩142M3₩47.3M100%
2021Q32000%
2021Q22000%
2021Q12010%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.