SEOUL COMMERCIAL AREA

이대 앞 스타트업 상점가 전통시장

서대문구신촌동· Area 7,526 m² · Area code 3130178 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

피부관리실 2025 Q4 · Seoul data

Estimated sales (quarter)₩6.1M▼ -7.9% YoY
Stores3±0.0% YoY
Sales per store₩2M▼ -7.9% YoY

Reading this area Against a year earlier, estimated sales -7.9%, stores 0.0% and sales per store -7.9% do not read in one direction. (descriptive pattern: Mixed)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▼ -10.4%
Stores±0.0%
Sales per store▼ -10.4%
Market size
Estimated sales (quarter)
₩6.1M
vs 2024Q4
-7.9%
Estimated transactions
148
Per-store economics
Estimated sales per store
₩2M
vs a year ago
-7.9%
Per transaction
₩41K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩5.3M – ₩9.8M
20212022202320242025
₩6.8M₩6.1M
Stores2 – 3
20212022202320242025
33
Sales per store₩1.8M – ₩3.3M
20212022202320242025
₩2.3M₩2M
Openings0 – 1
20212022202320242025
00
Closings0 – 1
20212022202320242025
00
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -7.9%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
3
vs a year ago
0.0%
Franchise share
0% (0/3)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩7.3M₩6.1M
Stores 2024 Q1 → 2025 Q4
33
Sales per store 2024 Q1 → 2025 Q4
₩2.4M₩2M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–110%
  • 11–1411%
  • 14–1735%
  • 17–2131%
  • 21–2423%
Age
  • 10s7%
  • 20s20%
  • 30s35%
  • 40s8%
  • 50s30%
  • 60+0%
Weekday / weekend
  • Weekday95%
  • Weekend5%
Day of week
  • Mon4%
  • Tue16%
  • Wed15%
  • Thu19%
  • Fri42%
  • Sat5%
  • Sun0%
Gender
  • Male16%
  • Female84%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩6.1M-7.9%30.0%₩2M-7.9%000%Mixed
2025Q3₩6.4M-22.0%30.0%₩2.1M-22.0%000%Mixed
2025Q2₩9.7M+12.1%30.0%₩3.2M+12.1%000%Growing
2025Q1₩6.2M-14.6%30.0%₩2.1M-14.6%000%Mixed
2024Q4₩6.7M3+50.0%₩2.2M000%
2024Q3₩8.2M3+50.0%₩2.7M000%
2024Q2₩8.7M-11.5%30.0%₩2.9M-11.5%000%Mixed
2024Q1₩7.3M+36.9%30.0%₩2.4M+36.9%100%Growing
2023Q42-33.3%000%
2023Q32-33.3%010%
2023Q2₩9.8M+86.4%30.0%₩3.3M+86.4%000%Growing
2023Q1₩5.3M-18.4%30.0%₩1.8M-18.4%000%Mixed
2022Q4₩7.4M-10.8%30.0%₩2.5M-10.8%000%Mixed
2022Q3₩8.2M-15.8%30.0%₩2.7M-15.8%000%Mixed
2022Q2₩5.3M-31.3%30.0%₩1.8M-31.3%000%Mixed
2022Q1₩6.5M-4.9%30.0%₩2.2M-4.9%000%Mixed
2021Q4₩8.2M3₩2.7M000%
2021Q3₩9.7M3₩3.2M000%
2021Q2₩7.6M3₩2.5M000%
2021Q1₩6.8M3₩2.3M000%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.