SEOUL COMMERCIAL AREA

상암동상점가 전통시장

마포구상암동· Area 127,514 m² · Area code 3130183 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

양식음식점 2025 Q4 · Seoul data

Estimated sales (quarter)₩656.7M▼ -0.6% YoY
Stores21▼ -12.5% YoY
Sales per store₩31.3M▲ +13.6% YoY

Reading this area Stores fell 12.5% from a year earlier while estimated sales held at -0.6%, so sales per store rose 13.6%. (descriptive pattern: Possible recovery)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +29.7%
Stores▲ +23.5%
Sales per store▲ +5.0%
Market size
Estimated sales (quarter)
₩656.7M
vs 2024Q4
-0.6%
Estimated transactions
20,624
Per-store economics
Estimated sales per store
₩31.3M
vs a year ago
+13.6%
Per transaction
₩32K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩406.8M – ₩700.7M
20212022202320242025
₩506.2M₩656.7M
Stores17 – 25
20212022202320242025
1721
Sales per store₩21.3M – ₩41.2M
20212022202320242025
₩29.8M₩31.3M
Openings0 – 4
20212022202320242025
10
Closings0 – 2
20212022202320242025
11
Franchise share0% – 5%
20212022202320242025
0%5%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -0.6%, stores YoY -12.5%.

Competition change stores, openings, closings, franchise
Competition
Stores
21
vs a year ago
-12.5%
Franchise share
5% (1/21)
Movement
Openings (rate)
0 (0%)
Closings (rate)
1 (5%)
Net store change
−1
Estimated sales 2024 Q1 → 2025 Q4
₩661.9M₩656.7M
Stores 2024 Q1 → 2025 Q4
2521
Sales per store 2024 Q1 → 2025 Q4
₩26.5M₩31.3M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–0615%
  • 06–111%
  • 11–1429%
  • 14–1712%
  • 17–2124%
  • 21–2420%
Age
  • 10s0%
  • 20s17%
  • 30s40%
  • 40s24%
  • 50s16%
  • 60+3%
Weekday / weekend
  • Weekday75%
  • Weekend25%
Day of week
  • Mon10%
  • Tue16%
  • Wed23%
  • Thu11%
  • Fri15%
  • Sat17%
  • Sun8%
Gender
  • Male70%
  • Female30%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩656.7M-0.6%21-12.5%₩31.3M+13.6%015%Possible recovery
2025Q3₩584.3M+9.5%22-12.0%₩26.6M+24.5%015%Mixed
2025Q2₩686.5M+0.9%23-8.0%₩29.8M+9.7%024%Possible recovery
2025Q1₩575.9M-13.0%250.0%₩23M-13.0%104%Mixed
2024Q4₩660.8M+5.2%24+4.3%₩27.5M+0.8%124%Mixed
2024Q3₩533.5M-13.9%25+4.2%₩21.3M-17.4%114%Possible crowding
2024Q2₩680.4M+10.6%25+4.2%₩27.2M+6.2%104%Growing
2024Q1₩661.9M+0.5%25+8.7%₩26.5M-7.5%200%Possible crowding
2023Q4₩628M-0.0%230.0%₩27.3M-0.0%120%Mixed
2023Q3₩620M+13.6%24+9.1%₩25.8M+4.2%110%Growing
2023Q2₩615.2M+4.3%24+4.3%₩25.6M-0.1%100%Mixed
2023Q1₩658.4M+48.8%23+15.0%₩28.6M+29.4%000%Growing
2022Q4₩628M+35.7%23+21.1%₩27.3M+12.1%210%Growing
2022Q3₩545.7M+34.1%22+22.2%₩24.8M+9.7%010%Growing
2022Q2₩590M-15.8%23+35.3%₩25.7M-37.8%410%Possible crowding
2022Q1₩442.5M-12.6%20+17.6%₩22.1M-25.7%100%Possible crowding
2021Q4₩462.7M19₩24.4M100%
2021Q3₩406.8M18₩22.6M100%
2021Q2₩700.7M17₩41.2M000%
2021Q1₩506.2M17₩29.8M110%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.