SEOUL COMMERCIAL AREA

상암동상점가 전통시장

마포구상암동· Area 127,514 m² · Area code 3130183 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

당구장 2025 Q4 · Seoul data

Estimated sales (quarter)₩67.3M▼ -11.4% YoY
Stores6▲ +20.0% YoY
Sales per store₩11.2M▼ -26.2% YoY

Reading this area Stores rose 20.0% from a year earlier while estimated sales stayed about the same (-11.4%), so sales per store fell 26.2%. (descriptive pattern: Possible crowding)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +104.3%
Stores±0.0%
Sales per store▲ +104.3%
Market size
Estimated sales (quarter)
₩67.3M
vs 2024Q4
-11.4%
Estimated transactions
3,927
Per-store economics
Estimated sales per store
₩11.2M
vs a year ago
-26.2%
Per transaction
₩17K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩29.6M – ₩79.4M
20212022202320242025
₩33M₩67.3M
Stores5 – 7
20212022202320242025
66
Sales per store₩4.9M – ₩15.9M
20212022202320242025
₩5.5M₩11.2M
Openings0 – 2
20212022202320242025
01
Closings0 – 3
20212022202320242025
00
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -11.4%, stores YoY +20.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
6
vs a year ago
+20.0%
Franchise share
0% (0/6)
Movement
Openings (rate)
1 (17%)
Closings (rate)
0 (0%)
Net store change
+1
Estimated sales 2024 Q1 → 2025 Q4
₩69.3M₩67.3M
Stores 2024 Q1 → 2025 Q4
56
Sales per store 2024 Q1 → 2025 Q4
₩13.9M₩11.2M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–0610%
  • 06–111%
  • 11–146%
  • 14–1711%
  • 17–2135%
  • 21–2436%
Age
  • 10s5%
  • 20s3%
  • 30s6%
  • 40s22%
  • 50s43%
  • 60+20%
Weekday / weekend
  • Weekday64%
  • Weekend36%
Day of week
  • Mon12%
  • Tue11%
  • Wed15%
  • Thu12%
  • Fri13%
  • Sat16%
  • Sun19%
Gender
  • Male94%
  • Female6%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩67.3M-11.4%6+20.0%₩11.2M-26.2%100%Possible crowding
2025Q3₩64.2M-2.3%50.0%₩12.8M-2.3%000%Mixed
2025Q2₩69.6M+45.2%50.0%₩13.9M+45.2%000%Growing
2025Q1₩79.4M+14.5%50.0%₩15.9M+14.5%000%Growing
2024Q4₩76M+59.8%50.0%₩15.2M+59.8%000%Growing
2024Q3₩65.7M+27.6%50.0%₩13.1M+27.6%000%Growing
2024Q2₩47.9M-9.9%50.0%₩9.6M-9.9%000%Mixed
2024Q1₩69.3M+58.7%5-28.6%₩13.9M+122.1%000%Mixed
2023Q4₩47.6M-6.3%5-28.6%₩9.5M+31.1%000%Shrinking
2023Q3₩51.5M+73.7%5-16.7%₩10.3M+108.4%000%Mixed
2023Q2₩53.2M+3.0%5-16.7%₩10.6M+23.5%130%Possible recovery
2023Q1₩43.7M+4.5%7+16.7%₩6.2M-10.5%000%Competition inflow
2022Q4₩50.8M-5.8%7+16.7%₩7.3M-19.2%210%Possible crowding
2022Q3₩29.6M-27.3%60.0%₩4.9M-27.3%000%Mixed
2022Q2₩51.7M+4.0%60.0%₩8.6M+4.0%000%Growing
2022Q1₩41.8M+26.9%60.0%₩7M+26.9%000%Growing
2021Q4₩53.9M6₩9M000%
2021Q3₩40.8M6₩6.8M000%
2021Q2₩49.7M6₩8.3M000%
2021Q1₩33M6₩5.5M000%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.