SEOUL COMMERCIAL AREA

상암동상점가 Traditional market

Mapo-gu (마포구) 상암동· Area 127,514 m² · Area code 3130183 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

치킨전문점 2025 Q4 · Seoul data

Estimated sales (quarter)₩988.5M▲ +44.6% YoY
Stores4±0.0% YoY
Sales per store₩247.1M▲ +44.6% YoY

Reading this area Estimated sales rose 44.6% from a year earlier while stores were about the same at 0.0%, so sales per store also rose 44.6%. (descriptive pattern: Growing)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +39.8%
Stores▼ -33.3%
Sales per store▲ +109.7%
Market size
Estimated sales (quarter)
₩988.5M
vs 2024Q4
+44.6%
Estimated transactions
19,517
Per-store economics
Estimated sales per store
₩247.1M
vs a year ago
+44.6%
Per transaction
₩51K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩595.8M – ₩1,024.9M
20212022202320242025
₩707.3M₩988.5M
Stores4 – 6
20212022202320242025
64
Sales per store₩117.9M – ₩247.1M
20212022202320242025
₩117.9M₩247.1M
Openings0 – 2
20212022202320242025
01
Closings0 – 2
20212022202320242025
10
Franchise share100% – 175%
20212022202320242025
133%150%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +44.6%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
4
vs a year ago
0.0%
Franchise share
150% (6/4)
Movement
Openings (rate)
1 (10%)
Closings (rate)
0 (0%)
Net store change
+1
Estimated sales 2024 Q1 → 2025 Q4
₩665.1M₩988.5M
Stores 2024 Q1 → 2025 Q4
44
Sales per store 2024 Q1 → 2025 Q4
₩166.3M₩247.1M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–066%
  • 06–110%
  • 11–141%
  • 14–172%
  • 17–2143%
  • 21–2448%
Age
  • 10s1%
  • 20s15%
  • 30s32%
  • 40s25%
  • 50s20%
  • 60+8%
Weekday / weekend
  • Weekday84%
  • Weekend16%
Day of week
  • Mon13%
  • Tue16%
  • Wed20%
  • Thu15%
  • Fri20%
  • Sat11%
  • Sun6%
Gender
  • Male65%
  • Female35%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩988.5M+44.6%40.0%₩247.1M+44.6%10150%Growing
2025Q3₩808.4M+17.0%40.0%₩202.1M+17.0%00125%Growing
2025Q2₩858.6M+4.8%40.0%₩214.7M+4.8%00125%Growing
2025Q1₩728.8M+9.6%40.0%₩182.2M+9.6%00125%Growing
2024Q4₩683.5M-20.9%4-20.0%₩170.9M-1.1%10125%Shrinking
2024Q3₩691M-14.5%4-20.0%₩172.8M+6.8%02100%Shrinking
2024Q2₩819.3M-7.9%4-20.0%₩204.8M+15.1%01150%Shrinking
2024Q1₩665.1M-24.7%4-20.0%₩166.3M-5.9%01175%Shrinking
2023Q4₩863.7M+13.6%5-16.7%₩172.7M+36.3%00140%Mixed
2023Q3₩808.6M-10.4%50.0%₩161.7M-10.4%00140%Mixed
2023Q2₩889.4M-13.2%50.0%₩177.9M-13.2%00140%Mixed
2023Q1₩883.7M+48.3%50.0%₩176.7M+48.3%02140%Growing
2022Q4₩760.2M-7.9%6+20.0%₩126.7M-23.2%21133%Possible crowding
2022Q3₩902.1M+44.6%50.0%₩180.4M+44.6%11160%Growing
2022Q2₩1,024.9M+24.0%50.0%₩205M+24.0%00160%Growing
2022Q1₩595.8M-15.8%5-16.7%₩119.2M+1.1%00160%Shrinking
2021Q4₩825.3M5₩165.1M11160%
2021Q3₩624.1M5₩124.8M00160%
2021Q2₩826.5M5₩165.3M01160%
2021Q1₩707.3M6₩117.9M01133%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.