SEOUL COMMERCIAL AREA

망원시장 전통시장

마포구망원1동· Area 42,916 m² · Area code 3130186 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

양식음식점 2025 Q4 · Seoul data

Estimated sales (quarter)₩124.3M▼ -21.7% YoY
Stores5▼ -16.7% YoY
Sales per store₩24.9M▼ -6.0% YoY

Reading this area Estimated sales fell 21.7% from a year earlier and stores fell 16.7%. Sales per store are down 6.0%. (descriptive pattern: Shrinking)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +185.9%
Stores±0.0%
Sales per store▲ +185.9%
Market size
Estimated sales (quarter)
₩124.3M
vs 2024Q4
-21.7%
Estimated transactions
1,580
Per-store economics
Estimated sales per store
₩24.9M
vs a year ago
-6.0%
Per transaction
₩79K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩43.5M – ₩158.7M
20212022202320242025
₩43.5M₩124.3M
Stores4 – 7
20212022202320242025
55
Sales per store₩8.7M – ₩33M
20212022202320242025
₩8.7M₩24.9M
Openings0 – 2
20212022202320242025
01
Closings0 – 2
20212022202320242025
02
Franchise share14% – 25%
20212022202320242025
20%20%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -21.7%, stores YoY -16.7%.

Competition change stores, openings, closings, franchise
Competition
Stores
5
vs a year ago
-16.7%
Franchise share
20% (1/5)
Movement
Openings (rate)
1 (17%)
Closings (rate)
2 (33%)
Net store change
−1
Estimated sales 2024 Q1 → 2025 Q4
₩126M₩124.3M
Stores 2024 Q1 → 2025 Q4
55
Sales per store 2024 Q1 → 2025 Q4
₩25.2M₩24.9M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–061%
  • 06–110%
  • 11–149%
  • 14–1712%
  • 17–2144%
  • 21–2434%
Age
  • 10s1%
  • 20s38%
  • 30s47%
  • 40s8%
  • 50s5%
  • 60+3%
Weekday / weekend
  • Weekday42%
  • Weekend58%
Day of week
  • Mon1%
  • Tue2%
  • Wed12%
  • Thu9%
  • Fri17%
  • Sat37%
  • Sun21%
Gender
  • Male44%
  • Female56%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩124.3M-21.7%5-16.7%₩24.9M-6.0%1220%Shrinking
2025Q3₩103.9M-13.2%60.0%₩17.3M-13.2%0117%Mixed
2025Q2₩116.2M-1.6%7+40.0%₩16.6M-29.7%1014%Possible crowding
2025Q1₩115.7M-8.2%6+20.0%₩19.3M-23.5%0017%Possible crowding
2024Q4₩158.7M+15.3%6+20.0%₩26.5M-3.9%0017%Competition inflow
2024Q3₩119.7M-3.6%6+20.0%₩20M-19.6%1017%Possible crowding
2024Q2₩118.1M-21.7%50.0%₩23.6M-21.7%0020%Mixed
2024Q1₩126M-18.4%50.0%₩25.2M-18.4%1120%Mixed
2023Q4₩137.6M+14.6%5-16.7%₩27.5M+37.5%0020%Mixed
2023Q3₩124.1M-1.5%5+25.0%₩24.8M-21.2%0020%Possible crowding
2023Q2₩150.9M+14.5%5+25.0%₩30.2M-8.4%0020%Competition inflow
2023Q1₩154.5M+80.2%5+25.0%₩30.9M+44.2%0120%Growing
2022Q4₩120.1M+32.1%6+50.0%₩20M-11.9%2017%Competition inflow
2022Q3₩126M+128.1%40.0%₩31.5M+128.1%0025%Growing
2022Q2₩131.8M+157.0%40.0%₩33M+157.0%0025%Growing
2022Q1₩85.7M+97.3%4-20.0%₩21.4M+146.6%0025%Mixed
2021Q4₩90.9M4₩22.7M0025%
2021Q3₩55.2M4₩13.8M0025%
2021Q2₩51.3M4₩12.8M0125%
2021Q1₩43.5M5₩8.7M0020%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.