SEOUL COMMERCIAL AREA

망원시장 전통시장

마포구망원1동· Area 42,916 m² · Area code 3130186 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

치킨전문점 2025 Q4 · Seoul data

Estimated sales (quarter)₩22.2M▼ -77.5% YoY
Stores4±0.0% YoY
Sales per store₩5.6M▼ -77.5% YoY

Reading this area Against a year earlier, estimated sales -77.5%, stores 0.0% and sales per store -77.5% do not read in one direction. (descriptive pattern: Mixed)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▼ -89.8%
Stores±0.0%
Sales per store▼ -89.8%
Market size
Estimated sales (quarter)
₩22.2M
vs 2024Q4
-77.5%
Estimated transactions
1,304
Per-store economics
Estimated sales per store
₩5.6M
vs a year ago
-77.5%
Per transaction
₩17K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩22.2M – ₩242.6M
20212022202320242025
₩217.5M₩22.2M
Stores4 – 6
20212022202320242025
44
Sales per store₩5.6M – ₩56.4M
20212022202320242025
₩54.4M₩5.6M
Openings0 – 2
20212022202320242025
00
Closings0 – 2
20212022202320242025
00
Franchise share17% – 25%
20212022202320242025
25%25%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -77.5%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
4
vs a year ago
0.0%
Franchise share
25% (1/4)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩163.2M₩22.2M
Stores 2024 Q1 → 2025 Q4
64
Sales per store 2024 Q1 → 2025 Q4
₩27.2M₩5.6M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–110%
  • 11–1426%
  • 14–1727%
  • 17–2143%
  • 21–244%
Age
  • 10s0%
  • 20s14%
  • 30s22%
  • 40s28%
  • 50s27%
  • 60+9%
Weekday / weekend
  • Weekday63%
  • Weekend37%
Day of week
  • Mon11%
  • Tue7%
  • Wed19%
  • Thu13%
  • Fri13%
  • Sat13%
  • Sun24%
Gender
  • Male53%
  • Female47%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩22.2M-77.5%40.0%₩5.6M-77.5%0025%Mixed
2025Q3₩77.6M-24.3%40.0%₩19.4M-24.3%0025%Mixed
2025Q2₩108M-55.5%4-33.3%₩27M-33.2%0025%Shrinking
2025Q1₩96.9M-40.6%4-33.3%₩24.2M-10.9%0025%Shrinking
2024Q4₩98.9M-48.2%4-33.3%₩24.7M-22.3%0025%Shrinking
2024Q3₩102.5M-32.2%4-33.3%₩25.6M+1.7%0225%Shrinking
2024Q2₩242.6M+25.9%60.0%₩40.4M+25.9%0017%Growing
2024Q1₩163.2M-22.1%60.0%₩27.2M-22.1%0017%Mixed
2023Q4₩190.9M+6.2%60.0%₩31.8M+6.2%0017%Growing
2023Q3₩151.2M-26.6%6+50.0%₩25.2M-51.1%0017%Possible crowding
2023Q2₩192.7M-14.6%6+50.0%₩32.1M-43.1%0017%Possible crowding
2023Q1₩209.6M+3.8%6+50.0%₩34.9M-30.8%0017%Competition inflow
2022Q4₩179.8M+7.0%6+50.0%₩30M-28.6%2017%Competition inflow
2022Q3₩206M+12.0%40.0%₩51.5M+12.0%0025%Growing
2022Q2₩225.6M+13.5%40.0%₩56.4M+13.5%0025%Growing
2022Q1₩201.9M-7.2%40.0%₩50.5M-7.2%0025%Mixed
2021Q4₩168M4₩42M0025%
2021Q3₩184M4₩46M0025%
2021Q2₩198.8M4₩49.7M0025%
2021Q1₩217.5M4₩54.4M0025%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.