SEOUL COMMERCIAL AREA

망원시장 전통시장

마포구망원1동· Area 42,916 m² · Area code 3130186 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

수산물판매 2025 Q4 · Seoul data

Estimated sales (quarter)₩1,089.4M▼ -17.8% YoY
Stores8▼ -20.0% YoY
Sales per store₩136.2M▲ +2.8% YoY

Reading this area Estimated sales fell 17.8% from a year earlier and stores fell 20.0%. Sales per store are about the same at +2.8%. (descriptive pattern: Shrinking)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▼ -15.6%
Stores±0.0%
Sales per store▼ -15.6%
Market size
Estimated sales (quarter)
₩1,089.4M
vs 2024Q4
-17.8%
Estimated transactions
55,310
Per-store economics
Estimated sales per store
₩136.2M
vs a year ago
+2.8%
Per transaction
₩20K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩1,089.4M – ₩1,337.5M
20212022202320242025
₩1,290.6M₩1,089.4M
Stores7 – 10
20212022202320242025
88
Sales per store₩123.4M – ₩185.4M
20212022202320242025
₩161.3M₩136.2M
Openings0 – 1
20212022202320242025
10
Closings0 – 1
20212022202320242025
01
Franchise share10% – 14%
20212022202320242025
13%13%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -17.8%, stores YoY -20.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
8
vs a year ago
-20.0%
Franchise share
13% (1/8)
Movement
Openings (rate)
0 (0%)
Closings (rate)
1 (11%)
Net store change
−1
Estimated sales 2024 Q1 → 2025 Q4
₩1,337.5M₩1,089.4M
Stores 2024 Q1 → 2025 Q4
108
Sales per store 2024 Q1 → 2025 Q4
₩133.7M₩136.2M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–117%
  • 11–1423%
  • 14–1734%
  • 17–2135%
  • 21–241%
Age
  • 10s0%
  • 20s8%
  • 30s13%
  • 40s20%
  • 50s28%
  • 60+32%
Weekday / weekend
  • Weekday58%
  • Weekend42%
Day of week
  • Mon11%
  • Tue10%
  • Wed12%
  • Thu12%
  • Fri14%
  • Sat21%
  • Sun21%
Gender
  • Male43%
  • Female57%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩1,089.4M-17.8%8-20.0%₩136.2M+2.8%0113%Shrinking
2025Q3₩1,110.4M-14.8%9-10.0%₩123.4M-5.3%0111%Shrinking
2025Q2₩1,303M+1.8%100.0%₩130.3M+1.8%0010%Mixed
2025Q1₩1,320.1M-1.3%100.0%₩132M-1.3%0010%Mixed
2024Q4₩1,325M+2.1%100.0%₩132.5M+2.1%0010%Mixed
2024Q3₩1,302.6M+0.3%100.0%₩130.3M+0.3%0010%Mixed
2024Q2₩1,279.4M-0.9%100.0%₩127.9M-0.9%0010%Mixed
2024Q1₩1,337.5M+1.4%10+11.1%₩133.7M-8.8%0010%Possible crowding
2023Q4₩1,298M+0.6%10+11.1%₩129.8M-9.4%0010%Possible crowding
2023Q3₩1,299M+0.8%10+11.1%₩129.9M-9.3%1110%Possible crowding
2023Q2₩1,291M+0.6%10+25.0%₩129.1M-19.5%1010%Possible crowding
2023Q1₩1,319.5M+1.7%9+28.6%₩146.6M-20.9%0011%Possible crowding
2022Q4₩1,289.8M+0.3%9+28.6%₩143.3M-22.0%0011%Possible crowding
2022Q3₩1,288.7M+2.2%9+28.6%₩143.2M-20.5%1011%Possible crowding
2022Q2₩1,283.2M+2.7%8+14.3%₩160.4M-10.1%1013%Possible crowding
2022Q1₩1,297.6M+0.5%7-12.5%₩185.4M+14.9%0014%Possible recovery
2021Q4₩1,285.5M7₩183.6M0014%
2021Q3₩1,260.8M7₩180.1M0014%
2021Q2₩1,249M7₩178.4M0114%
2021Q1₩1,290.6M8₩161.3M1013%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.