SEOUL COMMERCIAL AREA

조원동 펭귄시장(신림중앙시장) 전통시장

관악구조원동· Area 32,672 m² · Area code 3130277 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

한식음식점 2025 Q4 · Seoul data

Estimated sales (quarter)₩246.2M▲ +4.3% YoY
Stores18▲ +12.5% YoY
Sales per store₩13.7M▼ -7.3% YoY

Reading this area Estimated sales rose 4.3% from a year earlier, but stores rose 12.5%. The market grew, yet stores grew faster, so sales per store fell 7.3%. (descriptive pattern: Competition inflow)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +22.3%
Stores▲ +50.0%
Sales per store▼ -18.5%
Market size
Estimated sales (quarter)
₩246.2M
vs 2024Q4
+4.3%
Estimated transactions
9,110
Per-store economics
Estimated sales per store
₩13.7M
vs a year ago
-7.3%
Per transaction
₩27K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩201.3M – ₩369.8M
20212022202320242025
₩201.3M₩246.2M
Stores12 – 18
20212022202320242025
1218
Sales per store₩13.7M – ₩26.4M
20212022202320242025
₩16.8M₩13.7M
Openings0 – 3
20212022202320242025
13
Closings0 – 2
20212022202320242025
11
Franchise share0% – 7%
20212022202320242025
0%6%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +4.3%, stores YoY +12.5%.

Competition change stores, openings, closings, franchise
Competition
Stores
18
vs a year ago
+12.5%
Franchise share
6% (1/18)
Movement
Openings (rate)
3 (16%)
Closings (rate)
1 (5%)
Net store change
+2
Estimated sales 2024 Q1 → 2025 Q4
₩233.9M₩246.2M
Stores 2024 Q1 → 2025 Q4
1418
Sales per store 2024 Q1 → 2025 Q4
₩16.7M₩13.7M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–062%
  • 06–111%
  • 11–1429%
  • 14–1714%
  • 17–2146%
  • 21–249%
Age
  • 10s0%
  • 20s8%
  • 30s18%
  • 40s17%
  • 50s22%
  • 60+35%
Weekday / weekend
  • Weekday76%
  • Weekend24%
Day of week
  • Mon17%
  • Tue14%
  • Wed15%
  • Thu17%
  • Fri12%
  • Sat13%
  • Sun11%
Gender
  • Male65%
  • Female35%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩246.2M+4.3%18+12.5%₩13.7M-7.3%316%Competition inflow
2025Q3₩301.3M-1.1%160.0%₩18.8M-1.1%006%Mixed
2025Q2₩301.1M-2.5%17+6.3%₩17.7M-8.2%106%Possible crowding
2025Q1₩224.3M-4.1%16+14.3%₩14M-16.1%006%Possible crowding
2024Q4₩236M-19.5%16+14.3%₩14.8M-29.5%006%Possible crowding
2024Q3₩304.6M-17.6%16+14.3%₩19M-27.9%006%Possible crowding
2024Q2₩308.8M+2.5%16+14.3%₩19.3M-10.3%206%Possible crowding
2024Q1₩233.9M+10.6%14-6.7%₩16.7M+18.4%007%Mixed
2023Q4₩293.1M+7.9%14-6.7%₩20.9M+15.7%117%Mixed
2023Q3₩369.8M+27.3%14-6.7%₩26.4M+36.4%117%Mixed
2023Q2₩301.3M+1.4%140.0%₩21.5M+1.4%127%Mixed
2023Q1₩211.6M-1.2%150.0%₩14.1M-1.2%007%Mixed
2022Q4₩271.5M+19.6%15+15.4%₩18.1M+3.6%007%Growing
2022Q3₩290.6M+15.2%15+15.4%₩19.4M-0.1%207%Mixed
2022Q2₩297M+13.7%14+16.7%₩21.2M-2.5%010%Mixed
2022Q1₩214.1M+6.4%15+25.0%₩14.3M-14.9%200%Competition inflow
2021Q4₩227.1M13₩17.5M110%
2021Q3₩252.2M13₩19.4M100%
2021Q2₩261.2M12₩21.8M000%
2021Q1₩201.3M12₩16.8M110%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.