SEOUL COMMERCIAL AREA

미성동 도깨비시장 골목형상점가 전통시장

관악구미성동· Area 24,874 m² · Area code 3130278 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

제과점 2025 Q4 · Seoul data

Estimated sales (quarter)₩52.5M▲ +12.4% YoY
Stores4▲ +33.3% YoY
Sales per store₩13.1M▼ -15.7% YoY

Reading this area Estimated sales rose 12.4% from a year earlier, but stores rose 33.3%. The market grew, yet stores grew faster, so sales per store fell 15.7%. (descriptive pattern: Competition inflow)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +54.5%
Stores▲ +33.3%
Sales per store▲ +15.9%
Market size
Estimated sales (quarter)
₩52.5M
vs 2024Q4
+12.4%
Estimated transactions
4,178
Per-store economics
Estimated sales per store
₩13.1M
vs a year ago
-15.7%
Per transaction
₩13K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩32.7M – ₩52.5M
20212022202320242025
₩34M₩52.5M
Stores3 – 4
20212022202320242025
34
Sales per store₩9.4M – ₩17.5M
20212022202320242025
₩11.3M₩13.1M
Openings0 – 1
20212022202320242025
01
Closings0 – 1
20212022202320242025
00
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +12.4%, stores YoY +33.3%.

Competition change stores, openings, closings, franchise
Competition
Stores
4
vs a year ago
+33.3%
Franchise share
0% (0/4)
Movement
Openings (rate)
1 (25%)
Closings (rate)
0 (0%)
Net store change
+1
Estimated sales 2024 Q1 → 2025 Q4
₩41.4M₩52.5M
Stores 2024 Q1 → 2025 Q4
44
Sales per store 2024 Q1 → 2025 Q4
₩10.3M₩13.1M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–1121%
  • 11–1419%
  • 14–1731%
  • 17–2127%
  • 21–243%
Age
  • 10s0%
  • 20s4%
  • 30s14%
  • 40s22%
  • 50s28%
  • 60+32%
Weekday / weekend
  • Weekday85%
  • Weekend15%
Day of week
  • Mon17%
  • Tue17%
  • Wed18%
  • Thu20%
  • Fri14%
  • Sat15%
  • Sun0%
Gender
  • Male47%
  • Female53%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩52.5M+12.4%4+33.3%₩13.1M-15.7%100%Competition inflow
2025Q3₩47.4M+17.3%3-25.0%₩15.8M+56.3%000%Mixed
2025Q2₩52.5M+19.0%3-25.0%₩17.5M+58.6%000%Mixed
2025Q1₩32.7M-21.0%3-25.0%₩10.9M+5.4%000%Shrinking
2024Q4₩46.7M+13.7%3-25.0%₩15.6M+51.6%010%Mixed
2024Q3₩40.4M-6.9%40.0%₩10.1M-6.9%000%Mixed
2024Q2₩44.1M+3.1%40.0%₩11M+3.1%000%Growing
2024Q1₩41.4M+4.1%40.0%₩10.3M+4.1%000%Growing
2023Q4₩41.1M-0.4%40.0%₩10.3M-0.4%000%Mixed
2023Q3₩43.4M+9.6%40.0%₩10.8M+9.6%000%Growing
2023Q2₩42.8M+14.0%40.0%₩10.7M+14.0%000%Growing
2023Q1₩39.8M+18.1%4+33.3%₩9.9M-11.4%000%Competition inflow
2022Q4₩41.2M+25.6%4+33.3%₩10.3M-5.8%000%Competition inflow
2022Q3₩39.6M+15.0%4+33.3%₩9.9M-13.8%000%Competition inflow
2022Q2₩37.5M+12.6%4+33.3%₩9.4M-15.6%100%Competition inflow
2022Q1₩33.7M-1.0%30.0%₩11.2M-1.0%000%Mixed
2021Q4₩32.9M3₩11M000%
2021Q3₩34.4M3₩11.5M000%
2021Q2₩33.3M3₩11.1M000%
2021Q1₩34M3₩11.3M000%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.