SEOUL COMMERCIAL AREA

미성동 도깨비시장 골목형상점가 Traditional market

Gwanak-gu (관악구) 미성동· Area 24,874 m² · Area code 3130278 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

의약품 2025 Q4 · Seoul data

Estimated sales (quarter)₩507.7M▼ -2.7% YoY
Stores4▼ -20.0% YoY
Sales per store₩126.9M▲ +21.6% YoY

Reading this area Stores fell 20.0% from a year earlier while estimated sales held at -2.7%, so sales per store rose 21.6%. (descriptive pattern: Possible recovery)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▼ -2.4%
Stores▼ -20.0%
Sales per store▲ +22.0%
Market size
Estimated sales (quarter)
₩507.7M
vs 2024Q4
-2.7%
Estimated transactions
33,348
Per-store economics
Estimated sales per store
₩126.9M
vs a year ago
+21.6%
Per transaction
₩15K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩491.5M – ₩727.5M
20212022202320242025
₩520.1M₩507.7M
Stores4 – 6
20212022202320242025
54
Sales per store₩97.6M – ₩147.7M
20212022202320242025
₩104M₩126.9M
Openings0 – 1
20212022202320242025
00
Closings0 – 2
20212022202320242025
00
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -2.7%, stores YoY -20.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
4
vs a year ago
-20.0%
Franchise share
0% (0/4)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩511.1M₩507.7M
Stores 2024 Q1 → 2025 Q4
54
Sales per store 2024 Q1 → 2025 Q4
₩102.2M₩126.9M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–1121%
  • 11–1428%
  • 14–1736%
  • 17–2116%
  • 21–240%
Age
  • 10s0%
  • 20s3%
  • 30s7%
  • 40s12%
  • 50s24%
  • 60+54%
Weekday / weekend
  • Weekday86%
  • Weekend14%
Day of week
  • Mon20%
  • Tue16%
  • Wed17%
  • Thu13%
  • Fri21%
  • Sat13%
  • Sun0%
Gender
  • Male46%
  • Female54%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩507.7M-2.7%4-20.0%₩126.9M+21.6%000%Possible recovery
2025Q3₩546.3M+3.0%4-20.0%₩136.6M+28.8%000%Mixed
2025Q2₩491.5M-5.1%4-20.0%₩122.9M+18.6%010%Shrinking
2025Q1₩507.9M-0.6%50.0%₩101.6M-0.6%000%Mixed
2024Q4₩521.9M-7.8%50.0%₩104.4M-7.8%000%Mixed
2024Q3₩530.2M-12.7%50.0%₩106M-12.7%000%Mixed
2024Q2₩518.1M-12.3%5+25.0%₩103.6M-29.8%000%Possible crowding
2024Q1₩511.1M-12.7%5-16.7%₩102.2M+4.7%000%Shrinking
2023Q4₩566.1M-19.5%5-16.7%₩113.2M-3.4%000%Shrinking
2023Q3₩607M-11.1%50.0%₩121.4M-11.1%100%Mixed
2023Q2₩590.8M-12.3%4-20.0%₩147.7M+9.6%020%Shrinking
2023Q1₩585.7M-19.5%6+20.0%₩97.6M-32.9%000%Possible crowding
2022Q4₩703.2M+11.6%6+20.0%₩117.2M-7.0%100%Competition inflow
2022Q3₩682.4M+8.1%50.0%₩136.5M+8.1%000%Growing
2022Q2₩673.9M+10.5%50.0%₩134.8M+10.5%000%Growing
2022Q1₩727.5M+39.9%50.0%₩145.5M+39.9%000%Growing
2021Q4₩630.1M5₩126M000%
2021Q3₩631.1M5₩126.2M110%
2021Q2₩609.6M5₩121.9M000%
2021Q1₩520.1M5₩104M000%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.