SEOUL COMMERCIAL AREA

미성동 도깨비시장 골목형상점가 전통시장

관악구미성동· Area 24,874 m² · Area code 3130278 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

호프-간이주점 2025 Q4 · Seoul data

Estimated sales (quarter)₩75.7M▼ -45.4% YoY
Stores4▼ -20.0% YoY
Sales per store₩18.9M▼ -31.8% YoY

Reading this area Estimated sales fell 45.4% from a year earlier and stores fell 20.0%. Sales per store are down 31.8%. (descriptive pattern: Shrinking)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +68.6%
Stores▼ -20.0%
Sales per store▲ +110.7%
Market size
Estimated sales (quarter)
₩75.7M
vs 2024Q4
-45.4%
Estimated transactions
2,607
Per-store economics
Estimated sales per store
₩18.9M
vs a year ago
-31.8%
Per transaction
₩29K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩44.9M – ₩138.9M
20212022202320242025
₩44.9M₩75.7M
Stores4 – 6
20212022202320242025
54
Sales per store₩9M – ₩34.1M
20212022202320242025
₩9M₩18.9M
Openings0 – 1
20212022202320242025
00
Closings0 – 1
20212022202320242025
01
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -45.4%, stores YoY -20.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
4
vs a year ago
-20.0%
Franchise share
0% (0/4)
Movement
Openings (rate)
0 (0%)
Closings (rate)
1 (25%)
Net store change
−1
Estimated sales 2024 Q1 → 2025 Q4
₩94.7M₩75.7M
Stores 2024 Q1 → 2025 Q4
64
Sales per store 2024 Q1 → 2025 Q4
₩15.8M₩18.9M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–069%
  • 06–110%
  • 11–141%
  • 14–174%
  • 17–2142%
  • 21–2444%
Age
  • 10s0%
  • 20s1%
  • 30s14%
  • 40s22%
  • 50s34%
  • 60+30%
Weekday / weekend
  • Weekday71%
  • Weekend29%
Day of week
  • Mon7%
  • Tue9%
  • Wed19%
  • Thu15%
  • Fri22%
  • Sat12%
  • Sun17%
Gender
  • Male59%
  • Female41%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩75.7M-45.4%4-20.0%₩18.9M-31.8%010%Shrinking
2025Q3₩73M-14.6%50.0%₩14.6M-14.6%100%Mixed
2025Q2₩136.5M+49.2%4-33.3%₩34.1M+123.8%000%Mixed
2025Q1₩132.3M+39.7%4-33.3%₩33.1M+109.5%010%Mixed
2024Q4₩138.9M+23.3%5-16.7%₩27.8M+47.9%000%Mixed
2024Q3₩85.4M-8.8%5-16.7%₩17.1M+9.5%010%Shrinking
2024Q2₩91.5M-14.1%60.0%₩15.2M-14.1%000%Mixed
2024Q1₩94.7M+20.7%6+20.0%₩15.8M+0.6%000%Mixed
2023Q4₩112.6M+3.2%6+20.0%₩18.8M-14.0%000%Competition inflow
2023Q3₩93.6M-18.9%6+20.0%₩15.6M-32.4%000%Possible crowding
2023Q2₩106.5M-5.6%6+20.0%₩17.8M-21.3%100%Possible crowding
2023Q1₩78.5M+5.1%50.0%₩15.7M+5.1%000%Growing
2022Q4₩109.2M+30.1%50.0%₩21.8M+30.1%000%Growing
2022Q3₩115.5M+113.6%50.0%₩23.1M+113.6%000%Growing
2022Q2₩112.8M+89.0%50.0%₩22.6M+89.0%000%Growing
2022Q1₩74.6M+66.1%50.0%₩14.9M+66.1%000%Growing
2021Q4₩83.9M5₩16.8M000%
2021Q3₩54.1M5₩10.8M000%
2021Q2₩59.7M5₩11.9M000%
2021Q1₩44.9M5₩9M000%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.