SEOUL COMMERCIAL AREA

영동전통시장 전통시장

강남구논현1동· Area 39,097 m² · Area code 3130303 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

한식음식점 2025 Q4 · Seoul data

Estimated sales (quarter)₩7,947M▲ +9.8% YoY
Stores69▲ +11.3% YoY
Sales per store₩115.2M▼ -1.4% YoY

Reading this area Against a year earlier, estimated sales +9.8%, stores +11.3% and sales per store -1.4% do not read in one direction. (descriptive pattern: Mixed)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +104.2%
Stores▲ +15.0%
Sales per store▲ +77.6%
Market size
Estimated sales (quarter)
₩7,947M
vs 2024Q4
+9.8%
Estimated transactions
120,002
Per-store economics
Estimated sales per store
₩115.2M
vs a year ago
-1.4%
Per transaction
₩66K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩3,547.4M – ₩8,470.7M
20212022202320242025
₩3,891.3M₩7,947M
Stores55 – 69
20212022202320242025
6069
Sales per store₩64.5M – ₩143.6M
20212022202320242025
₩64.9M₩115.2M
Openings1 – 6
20212022202320242025
24
Closings0 – 7
20212022202320242025
02
Franchise share10% – 17%
20212022202320242025
12%10%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +9.8%, stores YoY +11.3%.

Competition change stores, openings, closings, franchise
Competition
Stores
69
vs a year ago
+11.3%
Franchise share
10% (7/69)
Movement
Openings (rate)
4 (5%)
Closings (rate)
2 (3%)
Net store change
+2
Estimated sales 2024 Q1 → 2025 Q4
₩7,390.3M₩7,947M
Stores 2024 Q1 → 2025 Q4
6269
Sales per store 2024 Q1 → 2025 Q4
₩119.2M₩115.2M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–0612%
  • 06–113%
  • 11–149%
  • 14–176%
  • 17–2139%
  • 21–2430%
Age
  • 10s0%
  • 20s17%
  • 30s36%
  • 40s23%
  • 50s15%
  • 60+8%
Weekday / weekend
  • Weekday75%
  • Weekend25%
Day of week
  • Mon13%
  • Tue14%
  • Wed15%
  • Thu15%
  • Fri18%
  • Sat15%
  • Sun9%
Gender
  • Male70%
  • Female30%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩7,947M+9.8%69+11.3%₩115.2M-1.4%4210%Mixed
2025Q3₩6,973M+12.2%67+8.1%₩104.1M+3.8%6212%Growing
2025Q2₩7,230M+2.7%630.0%₩114.8M+2.7%2213%Mixed
2025Q1₩7,015.5M-5.1%63+1.6%₩111.4M-6.6%2113%Mixed
2024Q4₩7,239.8M-9.9%62+3.3%₩116.8M-12.8%4513%Possible crowding
2024Q3₩6,216M-6.1%62+3.3%₩100.3M-9.2%5715%Possible crowding
2024Q2₩7,037.6M+1.2%63+8.6%₩111.7M-6.9%4216%Possible crowding
2024Q1₩7,390.3M-9.4%62+6.9%₩119.2M-15.2%3215%Possible crowding
2023Q4₩8,035M-5.1%60+1.7%₩133.9M-6.7%1117%Mixed
2023Q3₩6,623.2M-11.0%60+3.4%₩110.4M-14.0%4217%Possible crowding
2023Q2₩6,956.8M-4.9%58-1.7%₩119.9M-3.2%5417%Mixed
2023Q1₩8,156.3M+93.0%58+1.8%₩140.6M+89.7%1216%Growing
2022Q4₩8,470.7M+44.3%59+5.4%₩143.6M+37.0%6215%Growing
2022Q3₩7,441.2M+109.8%58+5.5%₩128.3M+98.9%1410%Growing
2022Q2₩7,311.6M+56.5%59+1.7%₩123.9M+53.9%5314%Growing
2022Q1₩4,226.2M+8.6%57-5.0%₩74.1M+14.3%3114%Mixed
2021Q4₩5,869.1M56₩104.8M3213%
2021Q3₩3,547.4M55₩64.5M2513%
2021Q2₩4,671.3M58₩80.5M4612%
2021Q1₩3,891.3M60₩64.9M2012%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.