SEOUL COMMERCIAL AREA

석촌시장 Traditional market

Songpa-gu (송파구) 석촌동· Area 46,711 m² · Area code 3130312 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

양식음식점 2025 Q4 · Seoul data

Estimated sales (quarter)₩26.6M▲ +3.1% YoY
Stores6▲ +20.0% YoY
Sales per store₩4.4M▼ -14.1% YoY

Reading this area Estimated sales rose 3.1% from a year earlier, but stores rose 20.0%. The market grew, yet stores grew faster, so sales per store fell 14.1%. (vs a year earlier: Sales↑ · Stores↑ · Per store↓)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▼ -56.3%
Stores▲ +50.0%
Sales per store▼ -70.8%
Market size
Estimated sales (quarter)
₩26.6M
vs 2024Q4
+3.1%
Estimated transactions
339
Per-store economics
Estimated sales per store
₩4.4M
vs a year ago
-14.1%
Per transaction
₩78K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩15.6M – ₩278.1M
20212022202320242025
₩60.8M₩26.6M
Stores4 – 6
20212022202320242025
46
Sales per store₩3.7M – ₩55.6M
20212022202320242025
₩15.2M₩4.4M
Openings0 – 1
20212022202320242025
00
Closings0 – 1
20212022202320242025
00
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +3.1%, stores YoY +20.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
6
vs a year ago
+20.0%
Franchise share
0% (0/6)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩28.3M₩26.6M
Stores 2024 Q1 → 2025 Q4
46
Sales per store 2024 Q1 → 2025 Q4
₩7.1M₩4.4M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–061%
  • 06–110%
  • 11–145%
  • 14–175%
  • 17–2135%
  • 21–2454%
Age
  • 10s0%
  • 20s10%
  • 30s18%
  • 40s22%
  • 50s6%
  • 60+44%
Weekday / weekend
  • Weekday74%
  • Weekend26%
Day of week
  • Mon7%
  • Tue25%
  • Wed36%
  • Thu2%
  • Fri4%
  • Sat15%
  • Sun11%
Gender
  • Male63%
  • Female37%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchiseVs a year earlier
2025Q4₩26.6M+3.1%6+20.0%₩4.4M-14.1%000%Sales↑ · Stores↑ · Per store↓
2025Q3₩21.9M+40.2%6+50.0%₩3.7M-6.5%110%Sales↑ · Stores↑ · Per store↓
2025Q2₩22.8M+15.0%6+50.0%₩3.8M-23.3%100%Sales↑ · Stores↑ · Per store↓
2025Q1₩20.6M-27.2%5+25.0%₩4.1M-41.8%000%Sales↓ · Stores↑ · Per store↓
2024Q4₩25.8M-26.9%50.0%₩5.2M-26.9%100%Sales↓ · Stores→ · Per store↓
2024Q3₩15.6M-58.7%4-20.0%₩3.9M-48.4%000%Sales↓ · Stores↓ · Per store↓
2024Q2₩19.8M-81.2%4-20.0%₩5M-76.5%000%Sales↓ · Stores↓ · Per store↓
2024Q1₩28.3M-89.8%4-20.0%₩7.1M-87.3%010%Sales↓ · Stores↓ · Per store↓
2023Q4₩35.2M-85.9%50.0%₩7M-85.9%000%Sales↓ · Stores→ · Per store↓
2023Q3₩37.9M-83.0%50.0%₩7.6M-83.0%000%Sales↓ · Stores→ · Per store↓
2023Q2₩105.6M-29.5%5-16.7%₩21.1M-15.4%000%Sales↓ · Stores↓ · Per store↓
2023Q1₩278.1M+96.1%50.0%₩55.6M+96.1%000%Sales↑ · Stores→ · Per store↑
2022Q4₩250.6M+173.8%50.0%₩50.1M+173.8%000%Sales↑ · Stores→ · Per store↑
2022Q3₩223.1M+367.5%50.0%₩44.6M+367.5%010%Sales↑ · Stores→ · Per store↑
2022Q2₩149.7M+78.2%6+20.0%₩24.9M+48.5%100%Sales↑ · Stores↑ · Per store↑
2022Q1₩141.8M+133.4%5+25.0%₩28.4M+86.7%000%Sales↑ · Stores↑ · Per store↑
2021Q4₩91.5M5₩18.3M110%
2021Q3₩47.7M5₩9.5M000%
2021Q2₩84M5₩16.8M100%
2021Q1₩60.8M4₩15.2M000%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.