SEOUL COMMERCIAL AREA

석촌시장 전통시장

송파구석촌동· Area 46,711 m² · Area code 3130312 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

치킨전문점 2025 Q4 · Seoul data

Estimated sales (quarter)₩175.2M▼ -1.1% YoY
Stores1±0.0% YoY
Sales per store₩175.2M▼ -1.1% YoY

Reading this area Against a year earlier, estimated sales -1.1%, stores 0.0% and sales per store -1.1% do not read in one direction. (descriptive pattern: Mixed)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +119.2%
Stores±0.0%
Sales per store▲ +119.2%
Market size
Estimated sales (quarter)
₩175.2M
vs 2024Q4
-1.1%
Estimated transactions
3,871
Per-store economics
Estimated sales per store
₩175.2M
vs a year ago
-1.1%
Per transaction
₩45K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩80M – ₩253.9M
20212022202320242025
₩80M₩175.2M
Stores1 – 3
20212022202320242025
11
Sales per store₩44.8M – ₩252.5M
20212022202320242025
₩80M₩175.2M
Openings0 – 2
20212022202320242025
00
Closings0 – 1
20212022202320242025
00
Franchise share133% – 400%
20212022202320242025
400%400%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -1.1%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
1
vs a year ago
0.0%
Franchise share
400% (4/1)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩203.5M₩175.2M
Stores 2024 Q1 → 2025 Q4
21
Sales per store 2024 Q1 → 2025 Q4
₩101.7M₩175.2M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–0614%
  • 06–110%
  • 11–140%
  • 14–174%
  • 17–2138%
  • 21–2444%
Age
  • 10s0%
  • 20s8%
  • 30s28%
  • 40s32%
  • 50s22%
  • 60+9%
Weekday / weekend
  • Weekday63%
  • Weekend37%
Day of week
  • Mon7%
  • Tue13%
  • Wed13%
  • Thu13%
  • Fri17%
  • Sat22%
  • Sun15%
Gender
  • Male68%
  • Female32%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩175.2M-1.1%10.0%₩175.2M-1.1%00400%Mixed
2025Q3₩190.7M-9.4%10.0%₩190.7M-9.4%00400%Mixed
2025Q2₩198M-21.6%10.0%₩198M-21.6%11400%Mixed
2025Q1₩167.9M-17.5%1-50.0%₩167.9M+65.0%00400%Shrinking
2024Q4₩177.2M-12.9%1-50.0%₩177.2M+74.2%00400%Shrinking
2024Q3₩210.4M-4.2%1-50.0%₩210.4M+91.6%00400%Shrinking
2024Q2₩252.5M+12.8%1-50.0%₩252.5M+125.7%01400%Mixed
2024Q1₩203.5M-7.3%20.0%₩101.7M-7.3%00200%Mixed
2023Q4₩203.5M-3.5%20.0%₩101.8M-3.5%00200%Mixed
2023Q3₩219.6M-8.1%20.0%₩109.8M-8.1%00200%Mixed
2023Q2₩223.8M-11.9%20.0%₩111.9M-11.9%00200%Mixed
2023Q1₩219.6M+63.5%2-33.3%₩109.8M+145.2%00200%Mixed
2022Q4₩210.9M+83.1%20.0%₩105.4M+83.1%00200%Growing
2022Q3₩239M+109.7%20.0%₩119.5M+109.7%00200%Growing
2022Q2₩253.9M+131.7%2+100.0%₩127M+15.8%01200%Growing
2022Q1₩134.3M+68.0%3+200.0%₩44.8M-44.0%21133%Competition inflow
2021Q4₩115.2M2₩57.6M00200%
2021Q3₩114M2₩57M10200%
2021Q2₩109.6M1₩109.6M00400%
2021Q1₩80M1₩80M00400%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.