SEOUL COMMERCIAL AREA

풍납시장 전통시장

송파구풍납1동· Area 120,813 m² · Area code 3130314 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

제과점 2025 Q4 · Seoul data

Estimated sales (quarter)₩248M▲ +6.2% YoY
Stores3±0.0% YoY
Sales per store₩82.7M▲ +6.2% YoY

Reading this area Estimated sales rose 6.2% from a year earlier while stores were about the same at 0.0%, so sales per store also rose 6.2%. (descriptive pattern: Growing)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +34.8%
Stores▲ +50.0%
Sales per store▼ -10.1%
Market size
Estimated sales (quarter)
₩248M
vs 2024Q4
+6.2%
Estimated transactions
20,518
Per-store economics
Estimated sales per store
₩82.7M
vs a year ago
+6.2%
Per transaction
₩12K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩172.4M – ₩248M
20212022202320242025
₩183.9M₩248M
Stores2 – 3
20212022202320242025
23
Sales per store₩57.5M – ₩92M
20212022202320242025
₩92M₩82.7M
Openings0 – 1
20212022202320242025
01
Closings0 – 0
20212022202320242025
00
Franchise share33% – 67%
20212022202320242025
50%67%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +6.2%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
3
vs a year ago
0.0%
Franchise share
67% (2/3)
Movement
Openings (rate)
1 (20%)
Closings (rate)
0 (0%)
Net store change
+1
Estimated sales 2024 Q1 → 2025 Q4
₩202.2M₩248M
Stores 2024 Q1 → 2025 Q4
33
Sales per store 2024 Q1 → 2025 Q4
₩67.4M₩82.7M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–1118%
  • 11–1417%
  • 14–1725%
  • 17–2130%
  • 21–248%
Age
  • 10s0%
  • 20s8%
  • 30s16%
  • 40s18%
  • 50s24%
  • 60+33%
Weekday / weekend
  • Weekday75%
  • Weekend25%
Day of week
  • Mon13%
  • Tue13%
  • Wed19%
  • Thu13%
  • Fri17%
  • Sat12%
  • Sun13%
Gender
  • Male45%
  • Female55%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩248M+6.2%30.0%₩82.7M+6.2%1067%Growing
2025Q3₩223M+8.0%30.0%₩74.3M+8.0%0033%Growing
2025Q2₩229.7M+6.2%30.0%₩76.6M+6.2%0033%Growing
2025Q1₩222.5M+10.0%30.0%₩74.2M+10.0%0033%Growing
2024Q4₩233.4M+15.2%30.0%₩77.8M+15.2%0033%Growing
2024Q3₩206.5M+3.1%30.0%₩68.8M+3.1%0033%Growing
2024Q2₩216.3M+0.3%30.0%₩72.1M+0.3%0033%Mixed
2024Q1₩202.2M+17.3%30.0%₩67.4M+17.3%0033%Growing
2023Q4₩202.7M+1.0%30.0%₩67.6M+1.0%0033%Mixed
2023Q3₩200.4M+7.4%30.0%₩66.8M+7.4%0033%Growing
2023Q2₩215.6M+2.8%30.0%₩71.9M+2.8%0033%Mixed
2023Q1₩172.4M-15.2%30.0%₩57.5M-15.2%0033%Mixed
2022Q4₩200.6M-10.0%30.0%₩66.9M-10.0%0033%Mixed
2022Q3₩186.6M+2.2%30.0%₩62.2M+2.2%0033%Mixed
2022Q2₩209.7M+12.6%30.0%₩69.9M+12.6%0033%Growing
2022Q1₩203.3M+10.5%3+50.0%₩67.8M-26.3%0033%Competition inflow
2021Q4₩222.9M3₩74.3M0033%
2021Q3₩182.6M3₩60.9M0033%
2021Q2₩186.3M3₩62.1M1033%
2021Q1₩183.9M2₩92M0050%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.