SEOUL COMMERCIAL AREA

풍납시장 Traditional market

Songpa-gu (송파구) 풍납1동· Area 120,813 m² · Area code 3130314 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

호프-간이주점 2025 Q4 · Seoul data

Estimated sales (quarter)₩128.8M▼ -1.1% YoY
Stores4▲ +33.3% YoY
Sales per store₩32.2M▼ -25.8% YoY

Reading this area Stores rose 33.3% from a year earlier while estimated sales stayed about the same (-1.1%), so sales per store fell 25.8%. (vs a year earlier: Sales→ · Stores↑ · Per store↓)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +77.0%
Stores▲ +33.3%
Sales per store▲ +32.8%
Market size
Estimated sales (quarter)
₩128.8M
vs 2024Q4
-1.1%
Estimated transactions
3,341
Per-store economics
Estimated sales per store
₩32.2M
vs a year ago
-25.8%
Per transaction
₩39K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩72.7M – ₩224.4M
20212022202320242025
₩72.7M₩128.8M
Stores3 – 4
20212022202320242025
34
Sales per store₩24.2M – ₩74.8M
20212022202320242025
₩24.2M₩32.2M
Openings0 – 1
20212022202320242025
01
Closings0 – 0
20212022202320242025
00
Franchise share100% – 133%
20212022202320242025
100%100%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -1.1%, stores YoY +33.3%.

Competition change stores, openings, closings, franchise
Competition
Stores
4
vs a year ago
+33.3%
Franchise share
100% (4/4)
Movement
Openings (rate)
1 (13%)
Closings (rate)
0 (0%)
Net store change
+1
Estimated sales 2024 Q1 → 2025 Q4
₩131.3M₩128.8M
Stores 2024 Q1 → 2025 Q4
34
Sales per store 2024 Q1 → 2025 Q4
₩43.8M₩32.2M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–0615%
  • 06–110%
  • 11–141%
  • 14–174%
  • 17–2132%
  • 21–2448%
Age
  • 10s1%
  • 20s6%
  • 30s13%
  • 40s19%
  • 50s25%
  • 60+37%
Weekday / weekend
  • Weekday73%
  • Weekend27%
Day of week
  • Mon10%
  • Tue15%
  • Wed13%
  • Thu17%
  • Fri20%
  • Sat17%
  • Sun10%
Gender
  • Male63%
  • Female37%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchiseVs a year earlier
2025Q4₩128.8M-1.1%4+33.3%₩32.2M-25.8%10100%Sales→ · Stores↑ · Per store↓
2025Q3₩131.6M-19.0%30.0%₩43.9M-19.0%00133%Sales↓ · Stores→ · Per store↓
2025Q2₩141.3M-2.4%30.0%₩47.1M-2.4%00133%Sales→ · Stores→ · Per store→
2025Q1₩109.3M-16.8%30.0%₩36.4M-16.8%00133%Sales↓ · Stores→ · Per store↓
2024Q4₩130.2M+0.1%30.0%₩43.4M+0.1%00133%Sales→ · Stores→ · Per store→
2024Q3₩162.5M-8.5%30.0%₩54.2M-8.5%00133%Sales↓ · Stores→ · Per store↓
2024Q2₩144.8M-9.1%30.0%₩48.3M-9.1%00133%Sales↓ · Stores→ · Per store↓
2024Q1₩131.3M-7.5%30.0%₩43.8M-7.5%00133%Sales↓ · Stores→ · Per store↓
2023Q4₩130.1M-32.3%30.0%₩43.4M-32.3%10133%Sales↓ · Stores→ · Per store↓
2023Q3₩177.6M-20.8%30.0%₩59.2M-20.8%00100%Sales↓ · Stores→ · Per store↓
2023Q2₩159.2M-22.6%30.0%₩53.1M-22.6%00100%Sales↓ · Stores→ · Per store↓
2023Q1₩142M+14.8%30.0%₩47.3M+14.8%00100%Sales↑ · Stores→ · Per store↑
2022Q4₩192.2M+73.8%30.0%₩64.1M+73.8%00100%Sales↑ · Stores→ · Per store↑
2022Q3₩224.4M+85.1%30.0%₩74.8M+85.1%00100%Sales↑ · Stores→ · Per store↑
2022Q2₩205.7M+75.1%30.0%₩68.6M+75.1%00100%Sales↑ · Stores→ · Per store↑
2022Q1₩123.7M+70.1%30.0%₩41.2M+70.1%00100%Sales↑ · Stores→ · Per store↑
2021Q4₩110.6M3₩36.9M00100%
2021Q3₩121.2M3₩40.4M00100%
2021Q2₩117.4M3₩39.1M00100%
2021Q1₩72.7M3₩24.2M00100%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.