SEOUL COMMERCIAL AREA

풍납시장 전통시장

송파구풍납1동· Area 120,813 m² · Area code 3130314 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

분식전문점 2025 Q4 · Seoul data

Estimated sales (quarter)₩156.8M▼ -18.6% YoY
Stores3±0.0% YoY
Sales per store₩52.3M▼ -18.6% YoY

Reading this area Against a year earlier, estimated sales -18.6%, stores 0.0% and sales per store -18.6% do not read in one direction. (descriptive pattern: Mixed)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▼ -17.8%
Stores▼ -50.0%
Sales per store▲ +64.4%
Market size
Estimated sales (quarter)
₩156.8M
vs 2024Q4
-18.6%
Estimated transactions
16,465
Per-store economics
Estimated sales per store
₩52.3M
vs a year ago
-18.6%
Per transaction
₩10K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩134.8M – ₩254.7M
20212022202320242025
₩190.8M₩156.8M
Stores3 – 6
20212022202320242025
63
Sales per store₩31.8M – ₩67.4M
20212022202320242025
₩31.8M₩52.3M
Openings0 – 1
20212022202320242025
10
Closings0 – 2
20212022202320242025
00
Franchise share50% – 75%
20212022202320242025
50%67%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -18.6%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
3
vs a year ago
0.0%
Franchise share
67% (2/3)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩194.5M₩156.8M
Stores 2024 Q1 → 2025 Q4
43
Sales per store 2024 Q1 → 2025 Q4
₩48.6M₩52.3M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–061%
  • 06–1134%
  • 11–1433%
  • 14–1715%
  • 17–2118%
  • 21–240%
Age
  • 10s0%
  • 20s4%
  • 30s20%
  • 40s20%
  • 50s29%
  • 60+26%
Weekday / weekend
  • Weekday75%
  • Weekend25%
Day of week
  • Mon12%
  • Tue13%
  • Wed17%
  • Thu14%
  • Fri18%
  • Sat14%
  • Sun11%
Gender
  • Male54%
  • Female46%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩156.8M-18.6%30.0%₩52.3M-18.6%0067%Mixed
2025Q3₩170.3M-0.4%40.0%₩42.6M-0.4%1050%Mixed
2025Q2₩202.2M+9.8%3-25.0%₩67.4M+46.4%0067%Mixed
2025Q1₩170.5M-12.4%3-25.0%₩56.8M+16.9%0067%Shrinking
2024Q4₩192.6M-9.1%3-25.0%₩64.2M+21.3%0167%Shrinking
2024Q3₩171.1M-7.7%40.0%₩42.8M-7.7%0050%Mixed
2024Q2₩184.1M-16.1%40.0%₩46M-16.1%0050%Mixed
2024Q1₩194.5M+15.0%40.0%₩48.6M+15.0%0050%Growing
2023Q4₩211.7M-16.9%40.0%₩52.9M-16.9%0050%Mixed
2023Q3₩185.3M-13.1%40.0%₩46.3M-13.1%0050%Mixed
2023Q2₩219.3M+15.7%40.0%₩54.8M+15.7%0050%Growing
2023Q1₩169.1M+25.5%40.0%₩42.3M+25.5%0050%Growing
2022Q4₩254.7M+43.7%40.0%₩63.7M+43.7%0050%Growing
2022Q3₩213.4M+32.9%40.0%₩53.3M+32.9%0050%Growing
2022Q2₩189.6M+1.6%40.0%₩47.4M+1.6%0050%Mixed
2022Q1₩134.8M-29.3%4-33.3%₩33.7M+6.0%0150%Shrinking
2021Q4₩177.2M4₩44.3M0075%
2021Q3₩160.6M4₩40.2M0075%
2021Q2₩186.6M4₩46.7M0275%
2021Q1₩190.8M6₩31.8M1050%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.