SEOUL COMMERCIAL AREA

풍납시장 전통시장

송파구풍납1동· Area 120,813 m² · Area code 3130314 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

치킨전문점 2025 Q4 · Seoul data

Estimated sales (quarter)₩75.9M▼ -13.8% YoY
Stores1±0.0% YoY
Sales per store₩75.9M▼ -13.8% YoY

Reading this area Against a year earlier, estimated sales -13.8%, stores 0.0% and sales per store -13.8% do not read in one direction. (descriptive pattern: Mixed)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +4.6%
Stores▼ -50.0%
Sales per store▲ +109.3%
Market size
Estimated sales (quarter)
₩75.9M
vs 2024Q4
-13.8%
Estimated transactions
2,508
Per-store economics
Estimated sales per store
₩75.9M
vs a year ago
-13.8%
Per transaction
₩30K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩64.2M – ₩129M
20212022202320242025
₩72.6M₩75.9M
Stores1 – 2
20212022202320242025
21
Sales per store₩32.1M – ₩129M
20212022202320242025
₩36.3M₩75.9M
Openings0 – 1
20212022202320242025
00
Closings0 – 1
20212022202320242025
00
Franchise share150% – 300%
20212022202320242025
150%200%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -13.8%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
1
vs a year ago
0.0%
Franchise share
200% (2/1)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩77M₩75.9M
Stores 2024 Q1 → 2025 Q4
11
Sales per store 2024 Q1 → 2025 Q4
₩77M₩75.9M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–067%
  • 06–110%
  • 11–141%
  • 14–176%
  • 17–2147%
  • 21–2439%
Age
  • 10s1%
  • 20s6%
  • 30s18%
  • 40s17%
  • 50s20%
  • 60+39%
Weekday / weekend
  • Weekday73%
  • Weekend27%
Day of week
  • Mon13%
  • Tue10%
  • Wed20%
  • Thu9%
  • Fri21%
  • Sat15%
  • Sun12%
Gender
  • Male55%
  • Female45%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩75.9M-13.8%10.0%₩75.9M-13.8%00200%Mixed
2025Q3₩105.6M+14.9%10.0%₩105.6M+14.9%00200%Growing
2025Q2₩77.9M+4.2%10.0%₩77.9M+4.2%00200%Growing
2025Q1₩74.7M-3.0%10.0%₩74.7M-3.0%00200%Mixed
2024Q4₩88.1M+6.7%10.0%₩88.1M+6.7%00200%Growing
2024Q3₩91.9M-22.6%10.0%₩91.9M-22.6%00200%Mixed
2024Q2₩74.7M-31.8%10.0%₩74.7M-31.8%00200%Mixed
2024Q1₩77M-11.8%10.0%₩77M-11.8%00200%Mixed
2023Q4₩82.5M-19.5%10.0%₩82.5M-19.5%00200%Mixed
2023Q3₩118.8M-7.9%10.0%₩118.8M-7.9%00200%Mixed
2023Q2₩109.5M-3.8%1-50.0%₩109.5M+92.3%01200%Shrinking
2023Q1₩87.3M+36.1%1-50.0%₩87.3M+172.1%00300%Mixed
2022Q4₩102.5M+41.8%1-50.0%₩102.5M+183.7%00300%Mixed
2022Q3₩129M+82.4%1-50.0%₩129M+264.8%01300%Mixed
2022Q2₩113.9M+20.8%20.0%₩57M+20.8%00150%Growing
2022Q1₩64.2M-11.6%20.0%₩32.1M-11.6%00150%Mixed
2021Q4₩72.3M2₩36.1M11150%
2021Q3₩70.7M2₩35.4M00150%
2021Q2₩94.3M2₩47.2M00150%
2021Q1₩72.6M2₩36.3M00150%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.