SEOUL COMMERCIAL AREA

문정동 로데오거리 상점가(문정동 로데오거리) Traditional market

Songpa-gu (송파구) 가락본동· Area 75,829 m² · Area code 3130315 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

패스트푸드점 2025 Q4 · Seoul data

Estimated sales (quarter)₩37.4M▼ -2.6% YoY
Stores1±0.0% YoY
Sales per store₩37.4M▼ -2.6% YoY

Reading this area Against a year earlier, estimated sales -2.6%, stores 0.0% and sales per store -2.6% do not read in one direction. (vs a year earlier: Sales→ · Stores→ · Per store→)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▼ -78.2%
Stores±0.0%
Sales per store▼ -78.2%
Market size
Estimated sales (quarter)
₩37.4M
vs 2024Q4
-2.6%
Estimated transactions
4,073
Per-store economics
Estimated sales per store
₩37.4M
vs a year ago
-2.6%
Per transaction
₩9K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩28.2M – ₩656M
20212022202320242025
₩171.4M₩37.4M
Stores1 – 1
20212022202320242025
11
Sales per store₩28.2M – ₩656M
20212022202320242025
₩171.4M₩37.4M
Openings0 – 1
20212022202320242025
00
Closings0 – 0
20212022202320242025
00
Franchise share200% – 300%
20212022202320242025
200%300%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -2.6%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
1
vs a year ago
0.0%
Franchise share
300% (3/1)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩550.6M₩37.4M
Stores 2024 Q1 → 2025 Q4
11
Sales per store 2024 Q1 → 2025 Q4
₩550.6M₩37.4M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–1136%
  • 11–1421%
  • 14–1728%
  • 17–2115%
  • 21–240%
Age
  • 10s4%
  • 20s13%
  • 30s35%
  • 40s17%
  • 50s22%
  • 60+10%
Weekday / weekend
  • Weekday83%
  • Weekend17%
Day of week
  • Mon23%
  • Tue17%
  • Wed14%
  • Thu14%
  • Fri15%
  • Sat17%
  • Sun0%
Gender
  • Male58%
  • Female42%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchiseVs a year earlier
2025Q4₩37.4M-2.6%10.0%₩37.4M-2.6%00300%Sales→ · Stores→ · Per store→
2025Q3₩30.7M-93.8%10.0%₩30.7M-93.8%00300%Sales↓ · Stores→ · Per store↓
2025Q2₩28.2M-93.6%10.0%₩28.2M-93.6%00300%Sales↓ · Stores→ · Per store↓
2025Q1₩30M-94.6%10.0%₩30M-94.6%00300%Sales↓ · Stores→ · Per store↓
2024Q4₩38.4M-93.0%10.0%₩38.4M-93.0%00300%Sales↓ · Stores→ · Per store↓
2024Q3₩495.4M-24.5%10.0%₩495.4M-24.5%00300%Sales↓ · Stores→ · Per store↓
2024Q2₩437.9M-27.8%10.0%₩437.9M-27.8%00300%Sales↓ · Stores→ · Per store↓
2024Q1₩550.6M-11.1%10.0%₩550.6M-11.1%00300%Sales↓ · Stores→ · Per store↓
2023Q4₩548.2M+2.7%10.0%₩548.2M+2.7%00300%Sales→ · Stores→ · Per store→
2023Q3₩656M+20.6%10.0%₩656M+20.6%00300%Sales↑ · Stores→ · Per store↑
2023Q2₩606.5M+16.3%10.0%₩606.5M+16.3%00300%Sales↑ · Stores→ · Per store↑
2023Q1₩619.1M+51.1%10.0%₩619.1M+51.1%00300%Sales↑ · Stores→ · Per store↑
2022Q4₩534M+30.2%10.0%₩534M+30.2%00300%Sales↑ · Stores→ · Per store↑
2022Q3₩544.2M+38.1%10.0%₩544.2M+38.1%00300%Sales↑ · Stores→ · Per store↑
2022Q2₩521.7M+8.2%10.0%₩521.7M+8.2%00300%Sales↑ · Stores→ · Per store↑
2022Q1₩409.7M+139.0%10.0%₩409.7M+139.0%00300%Sales↑ · Stores→ · Per store↑
2021Q4₩410.1M1₩410.1M00300%
2021Q3₩394.1M1₩394.1M10300%
2021Q2₩482.2M1₩482.2M00200%
2021Q1₩171.4M1₩171.4M00200%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.