SEOUL COMMERCIAL AREA

문정동 로데오거리 상점가(문정동 로데오거리) Traditional market

Songpa-gu (송파구) 가락본동· Area 75,829 m² · Area code 3130315 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

일반교습학원 2025 Q4 · Seoul data

Estimated sales (quarter)₩112.4M▼ -39.0% YoY
Stores9▼ -10.0% YoY
Sales per store₩12.5M▼ -32.3% YoY

Reading this area Estimated sales fell 39.0% from a year earlier and stores fell 10.0%. Sales per store are down 32.3%. (vs a year earlier: Sales↓ · Stores↓ · Per store↓)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▼ -30.8%
Stores▲ +50.0%
Sales per store▼ -53.9%
Market size
Estimated sales (quarter)
₩112.4M
vs 2024Q4
-39.0%
Estimated transactions
384
Per-store economics
Estimated sales per store
₩12.5M
vs a year ago
-32.3%
Per transaction
₩293K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩95.3M – ₩241M
20212022202320242025
₩162.5M₩112.4M
Stores6 – 11
20212022202320242025
69
Sales per store₩12.5M – ₩27.1M
20212022202320242025
₩27.1M₩12.5M
Openings0 – 2
20212022202320242025
00
Closings0 – 1
20212022202320242025
00
Franchise share9% – 17%
20212022202320242025
17%11%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -39.0%, stores YoY -10.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
9
vs a year ago
-10.0%
Franchise share
11% (1/9)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩241M₩112.4M
Stores 2024 Q1 → 2025 Q4
109
Sales per store 2024 Q1 → 2025 Q4
₩24.1M₩12.5M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–1129%
  • 11–1418%
  • 14–1725%
  • 17–2124%
  • 21–243%
Age
  • 10s0%
  • 20s0%
  • 30s3%
  • 40s78%
  • 50s18%
  • 60+2%
Weekday / weekend
  • Weekday74%
  • Weekend26%
Day of week
  • Mon17%
  • Tue11%
  • Wed17%
  • Thu10%
  • Fri19%
  • Sat22%
  • Sun5%
Gender
  • Male28%
  • Female72%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchiseVs a year earlier
2025Q4₩112.4M-39.0%9-10.0%₩12.5M-32.3%0011%Sales↓ · Stores↓ · Per store↓
2025Q3₩170.3M+8.1%9-18.2%₩18.9M+32.2%0011%Sales↑ · Stores↓ · Per store↑
2025Q2₩194.9M-6.2%9-18.2%₩21.7M+14.6%0011%Sales↓ · Stores↓ · Per store↑
2025Q1₩236.7M-1.8%9-10.0%₩26.3M+9.1%0111%Sales→ · Stores↓ · Per store↑
2024Q4₩184.4M-2.4%10-9.1%₩18.4M+7.4%0110%Sales→ · Stores↓ · Per store↑
2024Q3₩157.5M-6.5%11+10.0%₩14.3M-15.0%009%Sales↓ · Stores↑ · Per store↓
2024Q2₩207.8M+8.8%11+10.0%₩18.9M-1.1%109%Sales↑ · Stores↑ · Per store→
2024Q1₩241M+39.1%10+11.1%₩24.1M+25.2%0110%Sales↑ · Stores↑ · Per store↑
2023Q4₩188.9M+34.2%11+22.2%₩17.2M+9.8%109%Sales↑ · Stores↑ · Per store↑
2023Q3₩168.4M+11.4%10+25.0%₩16.8M-10.9%0010%Sales↑ · Stores↑ · Per store↓
2023Q2₩191M+25.5%10+25.0%₩19.1M+0.4%1010%Sales↑ · Stores↑ · Per store→
2023Q1₩173.3M+48.6%9+28.6%₩19.3M+15.6%1111%Sales↑ · Stores↑ · Per store↑
2022Q4₩140.7M+47.7%9+28.6%₩15.6M+14.9%2111%Sales↑ · Stores↑ · Per store↑
2022Q3₩151.2M-2.2%8+33.3%₩18.9M-26.6%0013%Sales→ · Stores↑ · Per store↓
2022Q2₩152.2M+24.9%8+33.3%₩19M-6.3%1013%Sales↑ · Stores↑ · Per store↓
2022Q1₩116.6M-28.2%7+16.7%₩16.7M-38.5%0014%Sales↓ · Stores↑ · Per store↓
2021Q4₩95.3M7₩13.6M1014%
2021Q3₩154.5M6₩25.8M0017%
2021Q2₩121.9M6₩20.3M0017%
2021Q1₩162.5M6₩27.1M0017%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.