SEOUL COMMERCIAL AREA

문정동 로데오거리 상점가(문정동 로데오거리) Traditional market

Songpa-gu (송파구) 가락본동· Area 75,829 m² · Area code 3130315 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

분식전문점 2025 Q4 · Seoul data

Estimated sales (quarter)₩44.2M▼ -35.2% YoY
Stores1▼ -50.0% YoY
Sales per store₩44.2M▲ +29.6% YoY

Reading this area Estimated sales fell 35.2% from a year earlier and stores fell 50.0%. Sales per store are up 29.6%. (descriptive pattern: Shrinking)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +2.3%
Stores±0.0%
Sales per store▲ +2.3%
Market size
Estimated sales (quarter)
₩44.2M
vs 2024Q4
-35.2%
Estimated transactions
4,027
Per-store economics
Estimated sales per store
₩44.2M
vs a year ago
+29.6%
Per transaction
₩11K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩40.9M – ₩80.5M
20212022202320242025
₩43.2M₩44.2M
Stores1 – 3
20212022202320242025
11
Sales per store₩19.2M – ₩80.5M
20212022202320242025
₩43.2M₩44.2M
Openings0 – 2
20212022202320242025
00
Closings0 – 1
20212022202320242025
01
Franchise share133% – 400%
20212022202320242025
300%400%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -35.2%, stores YoY -50.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
1
vs a year ago
-50.0%
Franchise share
400% (4/1)
Movement
Openings (rate)
0 (0%)
Closings (rate)
1 (20%)
Net store change
−1
Estimated sales 2024 Q1 → 2025 Q4
₩57.5M₩44.2M
Stores 2024 Q1 → 2025 Q4
31
Sales per store 2024 Q1 → 2025 Q4
₩19.2M₩44.2M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–1113%
  • 11–1439%
  • 14–1717%
  • 17–2129%
  • 21–242%
Age
  • 10s1%
  • 20s13%
  • 30s26%
  • 40s18%
  • 50s21%
  • 60+21%
Weekday / weekend
  • Weekday82%
  • Weekend18%
Day of week
  • Mon17%
  • Tue12%
  • Wed20%
  • Thu16%
  • Fri17%
  • Sat0%
  • Sun17%
Gender
  • Male63%
  • Female37%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩44.2M-35.2%1-50.0%₩44.2M+29.6%01400%Shrinking
2025Q3₩41.4M-39.8%2-33.3%₩20.7M-9.8%00200%Shrinking
2025Q2₩52.4M-17.0%2-33.3%₩26.2M+24.4%00200%Shrinking
2025Q1₩48.1M-16.3%2-33.3%₩24.1M+25.5%00200%Shrinking
2024Q4₩68.2M+1.4%2-33.3%₩34.1M+52.1%01200%Possible recovery
2024Q3₩68.8M-8.1%30.0%₩22.9M-8.1%00133%Mixed
2024Q2₩63.2M-15.6%3+50.0%₩21.1M-43.7%00133%Possible crowding
2024Q1₩57.5M-21.9%3+200.0%₩19.2M-74.0%00133%Possible crowding
2023Q4₩67.3M-16.5%3+200.0%₩22.4M-72.2%00133%Possible crowding
2023Q3₩74.9M-4.3%3+200.0%₩25M-68.1%10133%Possible crowding
2023Q2₩74.9M+6.3%2+100.0%₩37.4M-46.9%10200%Competition inflow
2023Q1₩73.6M+15.9%10.0%₩73.6M+15.9%00400%Growing
2022Q4₩80.5M+44.2%10.0%₩80.5M+44.2%00400%Growing
2022Q3₩78.3M+91.3%10.0%₩78.3M+91.3%00400%Growing
2022Q2₩70.5M+51.3%10.0%₩70.5M+51.3%00400%Growing
2022Q1₩63.5M+47.1%10.0%₩63.5M+47.1%00400%Growing
2021Q4₩55.8M1₩55.8M21400%
2021Q3₩40.9M1₩40.9M00300%
2021Q2₩46.6M1₩46.6M00300%
2021Q1₩43.2M1₩43.2M00300%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.