SEOUL COMMERCIAL AREA

강남 마이스 관광특구 관광특구

강남구삼성1동· Area 237,892 m² · Area code 3001496 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

한식음식점 2025 Q4 · Seoul data

Estimated sales (quarter)₩4,329.7M▼ -13.5% YoY
Stores47▼ -2.1% YoY
Sales per store₩92.1M▼ -11.6% YoY

Reading this area Against a year earlier, estimated sales -13.5%, stores -2.1% and sales per store -11.6% do not read in one direction. (descriptive pattern: Mixed)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +1.2%
Stores▼ -17.5%
Sales per store▲ +22.7%
Market size
Estimated sales (quarter)
₩4,329.7M
vs 2024Q4
-13.5%
Estimated transactions
161,103
Per-store economics
Estimated sales per store
₩92.1M
vs a year ago
-11.6%
Per transaction
₩27K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩3,269.5M – ₩6,827.8M
20212022202320242025
₩4,278.5M₩4,329.7M
Stores47 – 57
20212022202320242025
5747
Sales per store₩68.1M – ₩126.4M
20212022202320242025
₩75.1M₩92.1M
Openings0 – 4
20212022202320242025
00
Closings0 – 4
20212022202320242025
00
Franchise share24% – 31%
20212022202320242025
26%28%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -13.5%, stores YoY -2.1%.

Competition change stores, openings, closings, franchise
Competition
Stores
47
vs a year ago
-2.1%
Franchise share
28% (13/47)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩3,757.7M₩4,329.7M
Stores 2024 Q1 → 2025 Q4
5147
Sales per store 2024 Q1 → 2025 Q4
₩73.7M₩92.1M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–114%
  • 11–1438%
  • 14–1725%
  • 17–2130%
  • 21–243%
Age
  • 10s0%
  • 20s12%
  • 30s34%
  • 40s18%
  • 50s14%
  • 60+21%
Weekday / weekend
  • Weekday63%
  • Weekend37%
Day of week
  • Mon10%
  • Tue10%
  • Wed13%
  • Thu14%
  • Fri15%
  • Sat21%
  • Sun16%
Gender
  • Male54%
  • Female46%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩4,329.7M-13.5%47-2.1%₩92.1M-11.6%0028%Mixed
2025Q3₩4,950.9M+23.2%47-4.1%₩105.3M+28.4%0028%Mixed
2025Q2₩3,336.1M-7.5%47-4.1%₩71M-3.6%0128%Shrinking
2025Q1₩3,269.5M-13.0%48-5.9%₩68.1M-7.6%1127%Shrinking
2024Q4₩5,004.6M-26.7%48-11.1%₩104.3M-17.5%1127%Shrinking
2024Q3₩4,019.8M-30.4%49-9.3%₩82M-23.3%0024%Shrinking
2024Q2₩3,607.8M-39.5%49-10.9%₩73.6M-32.1%1424%Shrinking
2024Q1₩3,757.7M-41.2%51-7.3%₩73.7M-36.6%0425%Shrinking
2023Q4₩6,827.8M+2.2%54+1.9%₩126.4M+0.3%0026%Mixed
2023Q3₩5,777.6M-11.0%540.0%₩107M-11.0%2426%Mixed
2023Q2₩5,962.3M+1.2%55+5.8%₩108.4M-4.4%1127%Possible crowding
2023Q1₩6,392.1M+45.5%55+5.8%₩116.2M+37.6%4227%Growing
2022Q4₩6,683.3M+18.7%53-1.9%₩126.1M+21.0%0128%Growing
2022Q3₩6,491.6M+72.4%54-1.8%₩120.2M+75.5%2128%Growing
2022Q2₩5,894.2M+7.0%52-7.1%₩113.3M+15.2%1131%Mixed
2022Q1₩4,393.4M+2.7%52-8.8%₩84.5M+12.6%1331%Possible recovery
2021Q4₩5,629.2M54₩104.2M0130%
2021Q3₩3,766.4M55₩68.5M1129%
2021Q2₩5,510.3M56₩98.4M1227%
2021Q1₩4,278.5M57₩75.1M0026%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.