SEOUL COMMERCIAL AREA

강남 마이스 관광특구 Tourist zone

Gangnam-gu (강남구) 삼성1동· Area 237,892 m² · Area code 3001496 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

일반의원 2025 Q4 · Seoul data

Estimated sales (quarter)₩1,495.4M▼ -28.0% YoY
Stores6±0.0% YoY
Sales per store₩249.2M▼ -28.0% YoY

Reading this area Against a year earlier, estimated sales -28.0%, stores 0.0% and sales per store -28.0% do not read in one direction. (vs a year earlier: Sales↓ · Stores→ · Per store↓)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +22.3%
Stores▲ +20.0%
Sales per store▲ +1.9%
Market size
Estimated sales (quarter)
₩1,495.4M
vs 2024Q4
-28.0%
Estimated transactions
14,332
Per-store economics
Estimated sales per store
₩249.2M
vs a year ago
-28.0%
Per transaction
₩104K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩1,222.7M – ₩3,022.9M
20212022202320242025
₩1,222.7M₩1,495.4M
Stores5 – 7
20212022202320242025
56
Sales per store₩216.7M – ₩604.6M
20212022202320242025
₩244.5M₩249.2M
Openings0 – 2
20212022202320242025
00
Closings0 – 1
20212022202320242025
00
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -28.0%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
6
vs a year ago
0.0%
Franchise share
0% (0/6)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩2,024.6M₩1,495.4M
Stores 2024 Q1 → 2025 Q4
56
Sales per store 2024 Q1 → 2025 Q4
₩404.9M₩249.2M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–1119%
  • 11–1432%
  • 14–1728%
  • 17–2121%
  • 21–240%
Age
  • 10s0%
  • 20s8%
  • 30s35%
  • 40s14%
  • 50s28%
  • 60+15%
Weekday / weekend
  • Weekday88%
  • Weekend12%
Day of week
  • Mon18%
  • Tue23%
  • Wed16%
  • Thu15%
  • Fri15%
  • Sat6%
  • Sun6%
Gender
  • Male55%
  • Female45%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchiseVs a year earlier
2025Q4₩1,495.4M-28.0%60.0%₩249.2M-28.0%000%Sales↓ · Stores→ · Per store↓
2025Q3₩1,367.1M-48.2%6+20.0%₩227.9M-56.9%000%Sales↓ · Stores↑ · Per store↓
2025Q2₩1,300.6M-38.9%6+20.0%₩216.8M-49.1%000%Sales↓ · Stores↑ · Per store↓
2025Q1₩2,236.6M+10.5%6+20.0%₩372.8M-7.9%000%Sales↑ · Stores↑ · Per store↓
2024Q4₩2,076.9M-6.9%6+20.0%₩346.1M-22.4%100%Sales↓ · Stores↑ · Per store↓
2024Q3₩2,641.7M-2.8%50.0%₩528.3M-2.8%000%Sales→ · Stores→ · Per store→
2024Q2₩2,128.4M-26.7%50.0%₩425.7M-26.7%000%Sales↓ · Stores→ · Per store↓
2024Q1₩2,024.6M-6.0%50.0%₩404.9M-6.0%000%Sales↓ · Stores→ · Per store↓
2023Q4₩2,230.3M-26.2%50.0%₩446.1M-26.2%000%Sales↓ · Stores→ · Per store↓
2023Q3₩2,718M-3.6%50.0%₩543.6M-3.6%000%Sales↓ · Stores→ · Per store↓
2023Q2₩2,902.5M+12.5%5-16.7%₩580.5M+35.1%000%Sales↑ · Stores↓ · Per store↑
2023Q1₩2,153.4M-23.2%5-28.6%₩430.7M+7.5%000%Sales↓ · Stores↓ · Per store↑
2022Q4₩3,022.9M+26.6%5-16.7%₩604.6M+51.9%000%Sales↑ · Stores↓ · Per store↑
2022Q3₩2,818.5M+116.7%5-16.7%₩563.7M+160.1%010%Sales↑ · Stores↓ · Per store↑
2022Q2₩2,578.9M+97.3%6+20.0%₩429.8M+64.4%010%Sales↑ · Stores↑ · Per store↑
2022Q1₩2,803.7M+129.3%7+40.0%₩400.5M+63.8%210%Sales↑ · Stores↑ · Per store↑
2021Q4₩2,387.6M6₩397.9M000%
2021Q3₩1,300.5M6₩216.7M100%
2021Q2₩1,306.8M5₩261.4M000%
2021Q1₩1,222.7M5₩244.5M000%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.