SEOUL COMMERCIAL AREA

강남 마이스 관광특구 Tourist zone

Gangnam-gu (강남구) 삼성1동· Area 237,892 m² · Area code 3001496 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

가구 2025 Q4 · Seoul data

Estimated sales (quarter)₩4,175M▼ -0.6% YoY
Stores7±0.0% YoY
Sales per store₩596.4M▼ -0.6% YoY

Reading this area Against a year earlier, estimated sales -0.6%, stores 0.0% and sales per store -0.6% do not read in one direction. (vs a year earlier: Sales→ · Stores→ · Per store→)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▼ -64.5%
Stores▲ +40.0%
Sales per store▼ -74.7%
Market size
Estimated sales (quarter)
₩4,175M
vs 2024Q4
-0.6%
Estimated transactions
3,031
Per-store economics
Estimated sales per store
₩596.4M
vs a year ago
-0.6%
Per transaction
₩1.4M
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩2,439M – ₩11,916.1M
20212022202320242025
₩11,767.5M₩4,175M
Stores5 – 7
20212022202320242025
57
Sales per store₩348.4M – ₩2,383.2M
20212022202320242025
₩2,353.5M₩596.4M
Openings0 – 1
20212022202320242025
00
Closings0 – 0
20212022202320242025
00
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -0.6%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
7
vs a year ago
0.0%
Franchise share
0% (0/7)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩4,527.6M₩4,175M
Stores 2024 Q1 → 2025 Q4
77
Sales per store 2024 Q1 → 2025 Q4
₩646.8M₩596.4M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–119%
  • 11–1436%
  • 14–1746%
  • 17–218%
  • 21–240%
Age
  • 10s0%
  • 20s6%
  • 30s8%
  • 40s27%
  • 50s19%
  • 60+40%
Weekday / weekend
  • Weekday59%
  • Weekend41%
Day of week
  • Mon8%
  • Tue13%
  • Wed18%
  • Thu6%
  • Fri14%
  • Sat30%
  • Sun11%
Gender
  • Male41%
  • Female59%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchiseVs a year earlier
2025Q4₩4,175M-0.6%70.0%₩596.4M-0.6%000%Sales→ · Stores→ · Per store→
2025Q3₩3,248.2M+17.7%70.0%₩464M+17.7%000%Sales↑ · Stores→ · Per store↑
2025Q2₩2,970.1M-19.5%70.0%₩424.3M-19.5%000%Sales↓ · Stores→ · Per store↓
2025Q1₩2,439M-46.1%70.0%₩348.4M-46.1%000%Sales↓ · Stores→ · Per store↓
2024Q4₩4,198.3M-38.6%70.0%₩599.8M-38.6%000%Sales↓ · Stores→ · Per store↓
2024Q3₩2,760.4M-50.7%70.0%₩394.3M-50.7%000%Sales↓ · Stores→ · Per store↓
2024Q2₩3,688.9M-43.1%7+16.7%₩527M-51.2%000%Sales↓ · Stores↑ · Per store↓
2024Q1₩4,527.6M-34.5%7+16.7%₩646.8M-43.9%000%Sales↓ · Stores↑ · Per store↓
2023Q4₩6,838.4M-19.7%7+16.7%₩976.9M-31.1%000%Sales↓ · Stores↑ · Per store↓
2023Q3₩5,603.7M-33.6%7+16.7%₩800.5M-43.1%100%Sales↓ · Stores↑ · Per store↓
2023Q2₩6,480.9M-26.1%6+20.0%₩1,080.2M-38.4%000%Sales↓ · Stores↑ · Per store↓
2023Q1₩6,914.3M-21.0%6+20.0%₩1,152.4M-34.2%000%Sales↓ · Stores↑ · Per store↓
2022Q4₩8,512.3M-28.5%6+20.0%₩1,418.7M-40.4%000%Sales↓ · Stores↑ · Per store↓
2022Q3₩8,443.2M-29.1%6+20.0%₩1,407.2M-41.0%100%Sales↓ · Stores↑ · Per store↓
2022Q2₩8,764.7M-20.5%50.0%₩1,752.9M-20.5%000%Sales↓ · Stores→ · Per store↓
2022Q1₩8,755.2M-25.6%50.0%₩1,751M-25.6%000%Sales↓ · Stores→ · Per store↓
2021Q4₩11,911.8M5₩2,382.4M000%
2021Q3₩11,916.1M5₩2,383.2M000%
2021Q2₩11,019.6M5₩2,203.9M000%
2021Q1₩11,767.5M5₩2,353.5M000%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.