SEOUL COMMERCIAL AREA

강남 마이스 관광특구 관광특구

강남구삼성1동· Area 237,892 m² · Area code 3001496 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

양식음식점 2025 Q4 · Seoul data

Estimated sales (quarter)₩9,758.7M▲ +1.5% YoY
Stores30▼ -6.3% YoY
Sales per store₩325.3M▲ +8.3% YoY

Reading this area Stores fell 6.3% from a year earlier while estimated sales held at +1.5%, so sales per store rose 8.3%. (descriptive pattern: Possible recovery)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +94.6%
Stores▼ -9.1%
Sales per store▲ +114.1%
Market size
Estimated sales (quarter)
₩9,758.7M
vs 2024Q4
+1.5%
Estimated transactions
104,437
Per-store economics
Estimated sales per store
₩325.3M
vs a year ago
+8.3%
Per transaction
₩93K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩5,013.5M – ₩10,133.8M
20212022202320242025
₩5,013.5M₩9,758.7M
Stores30 – 35
20212022202320242025
3330
Sales per store₩151.9M – ₩325.3M
20212022202320242025
₩151.9M₩325.3M
Openings0 – 4
20212022202320242025
10
Closings0 – 3
20212022202320242025
20
Franchise share18% – 25%
20212022202320242025
18%23%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +1.5%, stores YoY -6.3%.

Competition change stores, openings, closings, franchise
Competition
Stores
30
vs a year ago
-6.3%
Franchise share
23% (7/30)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩8,988.6M₩9,758.7M
Stores 2024 Q1 → 2025 Q4
3530
Sales per store 2024 Q1 → 2025 Q4
₩256.8M₩325.3M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–110%
  • 11–1422%
  • 14–1723%
  • 17–2147%
  • 21–248%
Age
  • 10s1%
  • 20s12%
  • 30s33%
  • 40s28%
  • 50s18%
  • 60+9%
Weekday / weekend
  • Weekday66%
  • Weekend34%
Day of week
  • Mon12%
  • Tue14%
  • Wed13%
  • Thu13%
  • Fri14%
  • Sat18%
  • Sun16%
Gender
  • Male51%
  • Female49%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩9,758.7M+1.5%30-6.3%₩325.3M+8.3%0023%Possible recovery
2025Q3₩7,205.4M-7.0%30-6.3%₩240.2M-0.8%0123%Shrinking
2025Q2₩5,548.9M-26.1%31-11.4%₩179M-16.6%1023%Shrinking
2025Q1₩6,511.1M-27.6%30-14.3%₩217M-15.5%0323%Shrinking
2024Q4₩9,609.9M-5.2%32-8.6%₩300.3M+3.7%1125%Shrinking
2024Q3₩7,749.5M-11.1%32-8.6%₩242.2M-2.7%0325%Shrinking
2024Q2₩7,509.9M-4.1%35+2.9%₩214.6M-6.8%0023%Mixed
2024Q1₩8,988.6M-3.0%35+9.4%₩256.8M-11.3%1123%Possible crowding
2023Q4₩10,133.8M+11.1%35+12.9%₩289.5M-1.6%0023%Mixed
2023Q3₩8,714.6M-7.8%35+9.4%₩249M-15.7%1023%Possible crowding
2023Q2₩7,827.9M-16.3%34+9.7%₩230.2M-23.7%4024%Possible crowding
2023Q1₩9,269.9M+29.5%32+3.2%₩289.7M+25.5%1019%Growing
2022Q4₩9,123.3M+8.4%310.0%₩294.3M+8.4%0119%Growing
2022Q3₩9,452.8M+86.2%320.0%₩295.4M+86.2%1019%Growing
2022Q2₩9,353.3M+46.2%31-6.1%₩301.7M+55.6%0019%Mixed
2022Q1₩7,156.4M+42.7%31-6.1%₩230.9M+52.0%0019%Mixed
2021Q4₩8,413.3M31₩271.4M0119%
2021Q3₩5,076.5M32₩158.6M1219%
2021Q2₩6,398.1M33₩193.9M1118%
2021Q1₩5,013.5M33₩151.9M1218%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.