SEOUL COMMERCIAL AREA

성균관대학교 골목상권

종로구혜화동· Area 77,655 m² · Area code 3110021 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

호프-간이주점 2025 Q4 · Seoul data

Estimated sales (quarter)₩185.8M▼ -18.1% YoY
Stores18±0.0% YoY
Sales per store₩10.3M▼ -18.1% YoY

Reading this area Against a year earlier, estimated sales -18.1%, stores 0.0% and sales per store -18.1% do not read in one direction. (descriptive pattern: Mixed)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +32.1%
Stores▼ -18.2%
Sales per store▲ +61.5%
Market size
Estimated sales (quarter)
₩185.8M
vs 2024Q4
-18.1%
Estimated transactions
5,734
Per-store economics
Estimated sales per store
₩10.3M
vs a year ago
-18.1%
Per transaction
₩32K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩126.2M – ₩347.7M
20212022202320242025
₩140.6M₩185.8M
Stores18 – 22
20212022202320242025
2218
Sales per store₩6.4M – ₩18.3M
20212022202320242025
₩6.4M₩10.3M
Openings0 – 2
20212022202320242025
00
Closings0 – 2
20212022202320242025
01
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -18.1%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
18
vs a year ago
0.0%
Franchise share
0% (0/18)
Movement
Openings (rate)
0 (0%)
Closings (rate)
1 (6%)
Net store change
−1
Estimated sales 2024 Q1 → 2025 Q4
₩234.7M₩185.8M
Stores 2024 Q1 → 2025 Q4
1918
Sales per store 2024 Q1 → 2025 Q4
₩12.4M₩10.3M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–0613%
  • 06–110%
  • 11–1426%
  • 14–179%
  • 17–2129%
  • 21–2422%
Age
  • 10s3%
  • 20s39%
  • 30s22%
  • 40s11%
  • 50s17%
  • 60+7%
Weekday / weekend
  • Weekday67%
  • Weekend33%
Day of week
  • Mon9%
  • Tue12%
  • Wed16%
  • Thu14%
  • Fri15%
  • Sat22%
  • Sun11%
Gender
  • Male47%
  • Female53%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩185.8M-18.1%180.0%₩10.3M-18.1%010%Mixed
2025Q3₩182.7M-16.6%19+5.6%₩9.6M-21.0%000%Possible crowding
2025Q2₩230.2M+7.5%19+5.6%₩12.1M+1.8%000%Mixed
2025Q1₩217.5M-7.3%190.0%₩11.4M-7.3%100%Mixed
2024Q4₩226.9M-24.1%18-10.0%₩12.6M-15.7%000%Shrinking
2024Q3₩219.1M-29.6%18-10.0%₩12.2M-21.8%000%Shrinking
2024Q2₩214.2M-38.4%18-5.3%₩11.9M-35.0%010%Shrinking
2024Q1₩234.7M-31.4%190.0%₩12.4M-31.4%010%Mixed
2023Q4₩299.2M+2.4%20+11.1%₩15M-7.9%000%Possible crowding
2023Q3₩311.5M+18.5%20+11.1%₩15.6M+6.6%100%Growing
2023Q2₩347.7M+17.8%19+5.6%₩18.3M+11.6%000%Growing
2023Q1₩341.9M+108.9%19+5.6%₩18M+97.9%210%Growing
2022Q4₩292.2M+56.9%180.0%₩16.2M+56.9%000%Growing
2022Q3₩262.8M+108.2%18-5.3%₩14.6M+119.8%000%Mixed
2022Q2₩295.1M+72.5%18-10.0%₩16.4M+91.7%110%Mixed
2022Q1₩163.7M+16.4%18-18.2%₩9.1M+42.3%000%Mixed
2021Q4₩186.2M18₩10.3M010%
2021Q3₩126.2M19₩6.6M010%
2021Q2₩171.1M20₩8.6M020%
2021Q1₩140.6M22₩6.4M000%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.