SEOUL COMMERCIAL AREA

숙대입구 Neighbourhood area

Yongsan-gu (용산구) 청파동· Area 173,542 m² · Area code 3110069 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

양식음식점 2025 Q4 · Seoul data

Estimated sales (quarter)₩1,092.6M▲ +27.3% YoY
Stores21▲ +31.3% YoY
Sales per store₩52M▼ -3.0% YoY

Reading this area Against a year earlier, estimated sales +27.3%, stores +31.3% and sales per store -3.0% do not read in one direction. (vs a year earlier: Sales↑ · Stores↑ · Per store→)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +131.5%
Stores▲ +23.5%
Sales per store▲ +87.4%
Market size
Estimated sales (quarter)
₩1,092.6M
vs 2024Q4
+27.3%
Estimated transactions
54,833
Per-store economics
Estimated sales per store
₩52M
vs a year ago
-3.0%
Per transaction
₩20K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩399.8M – ₩1,092.6M
20212022202320242025
₩472M₩1,092.6M
Stores16 – 21
20212022202320242025
1721
Sales per store₩22.2M – ₩57.9M
20212022202320242025
₩27.8M₩52M
Openings0 – 3
20212022202320242025
11
Closings0 – 3
20212022202320242025
10
Franchise share24% – 31%
20212022202320242025
29%24%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +27.3%, stores YoY +31.3%.

Competition change stores, openings, closings, franchise
Competition
Stores
21
vs a year ago
+31.3%
Franchise share
24% (5/21)
Movement
Openings (rate)
1 (4%)
Closings (rate)
0 (0%)
Net store change
+1
Estimated sales 2024 Q1 → 2025 Q4
₩714.1M₩1,092.6M
Stores 2024 Q1 → 2025 Q4
1621
Sales per store 2024 Q1 → 2025 Q4
₩44.6M₩52M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–112%
  • 11–1449%
  • 14–1716%
  • 17–2131%
  • 21–241%
Age
  • 10s6%
  • 20s50%
  • 30s15%
  • 40s12%
  • 50s13%
  • 60+4%
Weekday / weekend
  • Weekday82%
  • Weekend18%
Day of week
  • Mon15%
  • Tue16%
  • Wed19%
  • Thu19%
  • Fri13%
  • Sat9%
  • Sun9%
Gender
  • Male20%
  • Female80%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchiseVs a year earlier
2025Q4₩1,092.6M+27.3%21+31.3%₩52M-3.0%1024%Sales↑ · Stores↑ · Per store→
2025Q3₩919.7M+70.6%20+25.0%₩46M+36.5%1025%Sales↑ · Stores↑ · Per store↑
2025Q2₩819.2M+3.9%19+18.8%₩43.1M-12.5%2026%Sales↑ · Stores↑ · Per store↓
2025Q1₩680.6M-4.7%17+6.3%₩40M-10.3%2229%Sales↓ · Stores↑ · Per store↓
2024Q4₩858M-7.4%160.0%₩53.6M-7.4%1031%Sales↓ · Stores→ · Per store↓
2024Q3₩539.2M-10.1%16-11.1%₩33.7M+1.1%0025%Sales↓ · Stores↓ · Per store→
2024Q2₩788.6M-10.0%16-11.1%₩49.3M+1.3%1125%Sales↓ · Stores↓ · Per store→
2024Q1₩714.1M-9.1%16-20.0%₩44.6M+13.7%0025%Sales↓ · Stores↓ · Per store↑
2023Q4₩926.1M+1.9%16-15.8%₩57.9M+21.1%0325%Sales→ · Stores↓ · Per store↑
2023Q3₩599.7M-2.1%180.0%₩33.3M-2.1%1128%Sales→ · Stores→ · Per store→
2023Q2₩876M+16.2%18-5.3%₩48.7M+22.7%0228%Sales↑ · Stores↓ · Per store↑
2023Q1₩785.3M+42.9%20+5.3%₩39.3M+35.8%1025%Sales↑ · Stores↑ · Per store↑
2022Q4₩908.5M+40.0%19+5.6%₩47.8M+32.6%3226%Sales↑ · Stores↑ · Per store↑
2022Q3₩612.3M+53.2%180.0%₩34M+53.2%0128%Sales↑ · Stores→ · Per store↑
2022Q2₩753.6M+28.0%19+11.8%₩39.7M+14.5%0026%Sales↑ · Stores↑ · Per store↑
2022Q1₩549.4M+16.4%19+11.8%₩28.9M+4.1%1026%Sales↑ · Stores↑ · Per store↑
2021Q4₩649M18₩36.1M0028%
2021Q3₩399.8M18₩22.2M1028%
2021Q2₩589M17₩34.6M0029%
2021Q1₩472M17₩27.8M1129%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.