SEOUL COMMERCIAL AREA

숙대입구 골목상권

용산구청파동· Area 173,542 m² · Area code 3110069 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

분식전문점 2025 Q4 · Seoul data

Estimated sales (quarter)₩1,083.1M▲ +0.6% YoY
Stores27▲ +12.5% YoY
Sales per store₩40.1M▼ -10.5% YoY

Reading this area Stores rose 12.5% from a year earlier while estimated sales stayed about the same (+0.6%), so sales per store fell 10.5%. (descriptive pattern: Possible crowding)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +0.2%
Stores▲ +12.5%
Sales per store▼ -10.9%
Market size
Estimated sales (quarter)
₩1,083.1M
vs 2024Q4
+0.6%
Estimated transactions
95,110
Per-store economics
Estimated sales per store
₩40.1M
vs a year ago
-10.5%
Per transaction
₩11K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩776.3M – ₩1,504.8M
20212022202320242025
₩1,080.5M₩1,083.1M
Stores20 – 27
20212022202320242025
2427
Sales per store₩32.3M – ₩75.2M
20212022202320242025
₩45M₩40.1M
Openings0 – 4
20212022202320242025
01
Closings0 – 4
20212022202320242025
12
Franchise share54% – 75%
20212022202320242025
58%59%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +0.6%, stores YoY +12.5%.

Competition change stores, openings, closings, franchise
Competition
Stores
27
vs a year ago
+12.5%
Franchise share
59% (16/27)
Movement
Openings (rate)
1 (2%)
Closings (rate)
2 (5%)
Net store change
−1
Estimated sales 2024 Q1 → 2025 Q4
₩1,042.1M₩1,083.1M
Stores 2024 Q1 → 2025 Q4
2327
Sales per store 2024 Q1 → 2025 Q4
₩45.3M₩40.1M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–117%
  • 11–1436%
  • 14–1721%
  • 17–2134%
  • 21–242%
Age
  • 10s6%
  • 20s39%
  • 30s18%
  • 40s16%
  • 50s16%
  • 60+5%
Weekday / weekend
  • Weekday74%
  • Weekend26%
Day of week
  • Mon14%
  • Tue14%
  • Wed17%
  • Thu15%
  • Fri13%
  • Sat11%
  • Sun14%
Gender
  • Male29%
  • Female71%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩1,083.1M+0.6%27+12.5%₩40.1M-10.5%1259%Possible crowding
2025Q3₩911.2M+5.9%27+22.7%₩33.7M-13.7%4263%Competition inflow
2025Q2₩1,042.8M-17.5%24+4.3%₩43.5M-21.0%0071%Possible crowding
2025Q1₩776.3M-25.5%24+4.3%₩32.3M-28.6%2171%Possible crowding
2024Q4₩1,076.3M-20.7%240.0%₩44.8M-20.7%2067%Mixed
2024Q3₩860.4M-23.0%22-12.0%₩39.1M-12.5%1373%Shrinking
2024Q2₩1,264.3M-15.2%23-4.2%₩55M-11.5%2174%Shrinking
2024Q1₩1,042.1M-14.9%23+9.5%₩45.3M-22.3%1170%Possible crowding
2023Q4₩1,357.2M-9.8%24+20.0%₩56.6M-24.8%1163%Possible crowding
2023Q3₩1,117.6M-7.0%25+19.0%₩44.7M-21.8%2056%Possible crowding
2023Q2₩1,490.5M+13.6%24+20.0%₩62.1M-5.3%3154%Competition inflow
2023Q1₩1,224.8M+17.3%210.0%₩58.3M+17.3%1167%Growing
2022Q4₩1,504.8M+21.9%20-9.1%₩75.2M+34.1%3275%Mixed
2022Q3₩1,201.1M+15.6%21-4.5%₩57.2M+21.1%2162%Mixed
2022Q2₩1,311.5M-2.0%20-9.1%₩65.6M+7.8%1265%Possible recovery
2022Q1₩1,043.9M-3.4%21-12.5%₩49.7M+10.4%0162%Shrinking
2021Q4₩1,233.9M22₩56.1M0059%
2021Q3₩1,039.4M22₩47.2M0059%
2021Q2₩1,338.1M22₩60.8M1459%
2021Q1₩1,080.5M24₩45M0158%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.