SEOUL COMMERCIAL AREA

숙대입구 Neighbourhood area

Yongsan-gu (용산구) 청파동· Area 173,542 m² · Area code 3110069 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

호프-간이주점 2025 Q4 · Seoul data

Estimated sales (quarter)₩570.9M▼ -12.8% YoY
Stores16±0.0% YoY
Sales per store₩35.7M▼ -12.8% YoY

Reading this area Against a year earlier, estimated sales -12.8%, stores 0.0% and sales per store -12.8% do not read in one direction. (descriptive pattern: Mixed)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +5.0%
Stores▼ -5.9%
Sales per store▲ +11.5%
Market size
Estimated sales (quarter)
₩570.9M
vs 2024Q4
-12.8%
Estimated transactions
22,270
Per-store economics
Estimated sales per store
₩35.7M
vs a year ago
-12.8%
Per transaction
₩26K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩464.7M – ₩858.2M
20212022202320242025
₩543.9M₩570.9M
Stores15 – 19
20212022202320242025
1716
Sales per store₩27.3M – ₩46.4M
20212022202320242025
₩32M₩35.7M
Openings0 – 2
20212022202320242025
01
Closings0 – 2
20212022202320242025
00
Franchise share11% – 13%
20212022202320242025
12%13%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -12.8%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
16
vs a year ago
0.0%
Franchise share
13% (2/16)
Movement
Openings (rate)
1 (6%)
Closings (rate)
0 (0%)
Net store change
+1
Estimated sales 2024 Q1 → 2025 Q4
₩662.4M₩570.9M
Stores 2024 Q1 → 2025 Q4
1816
Sales per store 2024 Q1 → 2025 Q4
₩36.8M₩35.7M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–0610%
  • 06–111%
  • 11–146%
  • 14–176%
  • 17–2127%
  • 21–2449%
Age
  • 10s4%
  • 20s56%
  • 30s21%
  • 40s6%
  • 50s10%
  • 60+4%
Weekday / weekend
  • Weekday68%
  • Weekend32%
Day of week
  • Mon10%
  • Tue14%
  • Wed15%
  • Thu13%
  • Fri17%
  • Sat20%
  • Sun12%
Gender
  • Male26%
  • Female74%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩570.9M-12.8%160.0%₩35.7M-12.8%1013%Mixed
2025Q3₩536.5M-11.4%15-6.3%₩35.8M-5.5%1113%Shrinking
2025Q2₩552.4M-17.7%15-6.3%₩36.8M-12.2%0013%Shrinking
2025Q1₩542.5M-18.1%15-16.7%₩36.2M-1.7%0113%Shrinking
2024Q4₩655M-19.3%16-11.1%₩40.9M-9.2%0013%Shrinking
2024Q3₩605.3M-21.6%16-15.8%₩37.8M-6.9%0013%Shrinking
2024Q2₩670.9M-19.7%16-11.1%₩41.9M-9.7%0213%Shrinking
2024Q1₩662.4M-21.1%18-5.3%₩36.8M-16.7%0011%Shrinking
2023Q4₩811.3M-0.6%180.0%₩45.1M-0.6%0111%Mixed
2023Q3₩771.8M-0.9%190.0%₩40.6M-0.9%1011%Mixed
2023Q2₩835.8M-2.6%18-5.3%₩46.4M+2.8%0111%Mixed
2023Q1₩839.6M+30.8%19+5.6%₩44.2M+23.9%1011%Growing
2022Q4₩816.1M+2.6%180.0%₩45.3M+2.6%1211%Mixed
2022Q3₩778.9M+67.6%19+11.8%₩41M+50.0%0011%Growing
2022Q2₩858.2M+24.1%19+18.8%₩45.2M+4.5%1011%Growing
2022Q1₩642M+18.0%18+5.9%₩35.7M+11.5%1111%Growing
2021Q4₩795.1M18₩44.2M1011%
2021Q3₩464.7M17₩27.3M2112%
2021Q2₩691.4M16₩43.2M0113%
2021Q1₩543.9M17₩32M0012%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.