SEOUL COMMERCIAL AREA

숙대입구 Neighbourhood area

Yongsan-gu (용산구) 청파동· Area 173,542 m² · Area code 3110069 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

패스트푸드점 2025 Q4 · Seoul data

Estimated sales (quarter)₩402.6M▼ -26.6% YoY
Stores10▼ -23.1% YoY
Sales per store₩40.3M▼ -4.5% YoY

Reading this area Estimated sales fell 26.6% from a year earlier and stores fell 23.1%. Sales per store are down 4.5%. (descriptive pattern: Shrinking)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +40.8%
Stores▼ -23.1%
Sales per store▲ +83.0%
Market size
Estimated sales (quarter)
₩402.6M
vs 2024Q4
-26.6%
Estimated transactions
34,295
Per-store economics
Estimated sales per store
₩40.3M
vs a year ago
-4.5%
Per transaction
₩12K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩286M – ₩579M
20212022202320242025
₩286M₩402.6M
Stores10 – 15
20212022202320242025
1310
Sales per store₩21.6M – ₩48M
20212022202320242025
₩22M₩40.3M
Openings0 – 4
20212022202320242025
11
Closings0 – 3
20212022202320242025
02
Franchise share31% – 80%
20212022202320242025
31%80%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -26.6%, stores YoY -23.1%.

Competition change stores, openings, closings, franchise
Competition
Stores
10
vs a year ago
-23.1%
Franchise share
80% (8/10)
Movement
Openings (rate)
1 (6%)
Closings (rate)
2 (11%)
Net store change
−1
Estimated sales 2024 Q1 → 2025 Q4
₩460.1M₩402.6M
Stores 2024 Q1 → 2025 Q4
1410
Sales per store 2024 Q1 → 2025 Q4
₩32.9M₩40.3M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–118%
  • 11–1438%
  • 14–1721%
  • 17–2131%
  • 21–241%
Age
  • 10s6%
  • 20s42%
  • 30s16%
  • 40s16%
  • 50s15%
  • 60+5%
Weekday / weekend
  • Weekday79%
  • Weekend21%
Day of week
  • Mon15%
  • Tue17%
  • Wed17%
  • Thu19%
  • Fri11%
  • Sat11%
  • Sun10%
Gender
  • Male32%
  • Female68%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩402.6M-26.6%10-23.1%₩40.3M-4.5%1280%Shrinking
2025Q3₩390M-13.7%11-15.4%₩35.5M+2.0%2273%Shrinking
2025Q2₩500.2M-9.7%11-21.4%₩45.5M+15.0%0373%Shrinking
2025Q1₩364.8M-20.7%13-7.1%₩28.1M-14.6%0069%Shrinking
2024Q4₩548.3M-4.8%13+8.3%₩42.2M-12.1%0169%Possible crowding
2024Q3₩451.9M-9.3%13+8.3%₩34.8M-16.3%1377%Possible crowding
2024Q2₩553.7M-4.4%140.0%₩39.6M-4.4%2079%Mixed
2024Q1₩460.1M-3.7%14+16.7%₩32.9M-17.5%2064%Possible crowding
2023Q4₩575.8M+0.4%12-7.7%₩48M+8.7%2175%Possible recovery
2023Q3₩498.3M-7.9%12-14.3%₩41.5M+7.4%2367%Shrinking
2023Q2₩579M+31.5%140.0%₩41.4M+31.5%2050%Growing
2023Q1₩477.9M+56.4%12-14.3%₩39.8M+82.4%2258%Mixed
2022Q4₩573.8M+69.3%13-7.1%₩44.1M+82.3%0146%Mixed
2022Q3₩541.3M+66.7%14-6.7%₩38.7M+78.6%1043%Mixed
2022Q2₩440.3M+19.1%14+7.7%₩31.5M+10.6%0036%Growing
2022Q1₩305.6M+6.9%14+7.7%₩21.8M-0.8%0036%Mixed
2021Q4₩338.9M14₩24.2M0136%
2021Q3₩324.6M15₩21.6M4133%
2021Q2₩369.8M13₩28.4M0031%
2021Q1₩286M13₩22M1031%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.