SEOUL COMMERCIAL AREA

서울역 12번 Neighbourhood area

Yongsan-gu (용산구) 남영동· Area 105,922 m² · Area code 3110074 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

중식음식점 2025 Q4 · Seoul data

Estimated sales (quarter)₩515.4M▲ +1.6% YoY
Stores4±0.0% YoY
Sales per store₩128.9M▲ +1.6% YoY

Reading this area Against a year earlier, estimated sales +1.6%, stores 0.0% and sales per store +1.6% do not read in one direction. (vs a year earlier: Sales→ · Stores→ · Per store→)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +114.4%
Stores±0.0%
Sales per store▲ +114.4%
Market size
Estimated sales (quarter)
₩515.4M
vs 2024Q4
+1.6%
Estimated transactions
15,474
Per-store economics
Estimated sales per store
₩128.9M
vs a year ago
+1.6%
Per transaction
₩33K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩239.4M – ₩537.2M
20212022202320242025
₩240.4M₩515.4M
Stores3 – 4
20212022202320242025
44
Sales per store₩60.1M – ₩138.5M
20212022202320242025
₩60.1M₩128.9M
Openings0 – 2
20212022202320242025
00
Closings0 – 1
20212022202320242025
00
Franchise share25% – 33%
20212022202320242025
25%25%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +1.6%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
4
vs a year ago
0.0%
Franchise share
25% (1/4)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩515.1M₩515.4M
Stores 2024 Q1 → 2025 Q4
44
Sales per store 2024 Q1 → 2025 Q4
₩128.8M₩128.9M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–110%
  • 11–1448%
  • 14–178%
  • 17–2136%
  • 21–247%
Age
  • 10s0%
  • 20s12%
  • 30s39%
  • 40s24%
  • 50s17%
  • 60+8%
Weekday / weekend
  • Weekday83%
  • Weekend17%
Day of week
  • Mon15%
  • Tue17%
  • Wed17%
  • Thu17%
  • Fri17%
  • Sat9%
  • Sun8%
Gender
  • Male69%
  • Female31%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchiseVs a year earlier
2025Q4₩515.4M+1.6%40.0%₩128.9M+1.6%0025%Sales→ · Stores→ · Per store→
2025Q3₩495.8M+14.4%40.0%₩123.9M+14.4%0025%Sales↑ · Stores→ · Per store↑
2025Q2₩523.3M+11.4%40.0%₩130.8M+11.4%0025%Sales↑ · Stores→ · Per store↑
2025Q1₩537.2M+4.3%40.0%₩134.3M+4.3%0025%Sales↑ · Stores→ · Per store↑
2024Q4₩507.5M-0.1%40.0%₩126.9M-0.1%0025%Sales→ · Stores→ · Per store→
2024Q3₩433.2M-11.0%40.0%₩108.3M-11.0%0025%Sales↓ · Stores→ · Per store↓
2024Q2₩469.8M+19.4%40.0%₩117.4M+19.4%0025%Sales↑ · Stores→ · Per store↑
2024Q1₩515.1M+24.7%4+33.3%₩128.8M-6.5%0025%Sales↑ · Stores↑ · Per store↓
2023Q4₩507.9M+34.9%4+33.3%₩127M+1.2%0025%Sales↑ · Stores↑ · Per store→
2023Q3₩486.5M+32.2%4+33.3%₩121.6M-0.8%0025%Sales↑ · Stores↑ · Per store→
2023Q2₩393.6M-5.3%4+33.3%₩98.4M-29.0%2125%Sales↓ · Stores↑ · Per store↓
2023Q1₩413.2M+45.8%30.0%₩137.7M+45.8%0033%Sales↑ · Stores→ · Per store↑
2022Q4₩376.4M+27.9%30.0%₩125.5M+27.9%0033%Sales↑ · Stores→ · Per store↑
2022Q3₩368M+53.7%30.0%₩122.7M+53.7%0033%Sales↑ · Stores→ · Per store↑
2022Q2₩415.5M+60.3%3-25.0%₩138.5M+113.8%0033%Sales↑ · Stores↓ · Per store↑
2022Q1₩283.5M+17.9%3-25.0%₩94.5M+57.2%0033%Sales↑ · Stores↓ · Per store↑
2021Q4₩294.3M3₩98.1M0033%
2021Q3₩239.4M3₩79.8M0133%
2021Q2₩259.1M4₩64.8M0025%
2021Q1₩240.4M4₩60.1M0025%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.