NumLM BizSeoul commercial-area market 서울역 12번 · 골목상권 · 용산구 남영동 · Area page →
호프-간이주점 Seoul data for 2025 Q4
Market size
- Estimated sales (quarter)
- ₩163.8M
- vs 2024Q4
- +4.7%
- Estimated transactions
- 2,466
Competition
- Stores
- 6
- vs a year ago
- -14.3%
- Franchise share
- 0% (0/6)
Per-store economics
- Estimated sales per store
- ₩27.3M
- vs a year ago
- +22.2%
- Per transaction
- ₩66K
Movement
- Openings (rate)
- 0 (0%)
- Closings (rate)
- 0 (0%)
- Net store change
- ±0
Pattern (descriptive, not a score): Mixed 한 방향으로 읽히지 않음
Customer timing and mix (share of estimated sales, 2025 Q4)
All quarters (20, from 2021 Q1)
| Quarter | Est. sales | YoY | Stores | YoY | Per store | YoY | Open | Close | Franchise | Pattern |
|---|---|---|---|---|---|---|---|---|---|---|
| 2025Q4 | ₩163.8M | +4.7% | 6 | -14.3% | ₩27.3M | +22.2% | 0 | 0 | 0% | Mixed |
| 2025Q3 | ₩183.7M | -13.6% | 6 | -14.3% | ₩30.6M | +0.8% | 0 | 0 | 0% | Shrinking |
| 2025Q2 | ₩154M | -8.6% | 6 | -14.3% | ₩25.7M | +6.6% | 0 | 1 | 0% | Shrinking |
| 2025Q1 | ₩139.9M | -9.7% | 7 | -12.5% | ₩20M | +3.2% | 0 | 0 | 0% | Shrinking |
| 2024Q4 | ₩156.4M | +8.1% | 7 | -12.5% | ₩22.3M | +23.6% | 0 | 0 | 0% | Mixed |
| 2024Q3 | ₩212.7M | +43.1% | 7 | -12.5% | ₩30.4M | +63.6% | 0 | 0 | 0% | Mixed |
| 2024Q2 | ₩168.6M | +0.6% | 7 | -12.5% | ₩24.1M | +14.9% | 0 | 1 | 0% | Possible recovery |
| 2024Q1 | ₩154.9M | -21.1% | 8 | +14.3% | ₩19.4M | -31.0% | 0 | 0 | 0% | Possible crowding |
| 2023Q4 | ₩144.7M | -26.2% | 8 | +14.3% | ₩18.1M | -35.4% | 0 | 0 | 0% | Possible crowding |
| 2023Q3 | ₩148.6M | -10.8% | 8 | +14.3% | ₩18.6M | -21.9% | 0 | 0 | 0% | Possible crowding |
| 2023Q2 | ₩167.6M | -18.1% | 8 | +14.3% | ₩21M | -28.3% | 1 | 0 | 0% | Possible crowding |
| 2023Q1 | ₩196.5M | +143.2% | 7 | -22.2% | ₩28.1M | +212.7% | 0 | 0 | 0% | Mixed |
| 2022Q4 | ₩196M | +38.1% | 7 | -22.2% | ₩28M | +77.6% | 0 | 0 | 0% | Mixed |
| 2022Q3 | ₩166.5M | +111.2% | 7 | -12.5% | ₩23.8M | +141.4% | 0 | 0 | 0% | Mixed |
| 2022Q2 | ₩204.7M | +32.6% | 7 | -12.5% | ₩29.2M | +51.5% | 0 | 2 | 0% | Mixed |
| 2022Q1 | ₩80.8M | -25.7% | 9 | 0.0% | ₩9M | -25.7% | 0 | 0 | 0% | Mixed |
| 2021Q4 | ₩141.9M | — | 9 | — | ₩15.8M | — | 1 | 0 | 0% | — |
| 2021Q3 | ₩78.8M | — | 8 | — | ₩9.9M | — | 0 | 0 | 0% | — |
| 2021Q2 | ₩154.4M | — | 8 | — | ₩19.3M | — | 0 | 1 | 0% | — |
| 2021Q1 | ₩108.7M | — | 9 | — | ₩12.1M | — | 1 | 1 | 0% | — |
Area detail →every quarter since 2021, other industries, the boundary on the map
Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31
Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.
Meaning & limits
Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk.
Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series.