SEOUL COMMERCIAL AREA

서울역 12번 Neighbourhood area

Yongsan-gu (용산구) 남영동· Area 105,922 m² · Area code 3110074 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

스포츠 강습 2025 Q4 · Seoul data

Estimated sales (quarter)₩24.6M▼ -44.8% YoY
Stores8±0.0% YoY
Sales per store₩3.1M▼ -44.8% YoY

Reading this area Against a year earlier, estimated sales -44.8%, stores 0.0% and sales per store -44.8% do not read in one direction. (vs a year earlier: Sales↓ · Stores→ · Per store↓)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +92.2%
Stores▲ +166.7%
Sales per store▼ -27.9%
Market size
Estimated sales (quarter)
₩24.6M
vs 2024Q4
-44.8%
Estimated transactions
50
Per-store economics
Estimated sales per store
₩3.1M
vs a year ago
-44.8%
Per transaction
₩492K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩12.8M – ₩45.2M
20212022202320242025
₩12.8M₩24.6M
Stores2 – 8
20212022202320242025
38
Sales per store₩2.6M – ₩14.1M
20212022202320242025
₩4.3M₩3.1M
Openings0 – 2
20212022202320242025
20
Closings0 – 1
20212022202320242025
10
Franchise share13% – 100%
20212022202320242025
33%13%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -44.8%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
8
vs a year ago
0.0%
Franchise share
13% (1/8)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩22M₩24.6M
Stores 2024 Q1 → 2025 Q4
88
Sales per store 2024 Q1 → 2025 Q4
₩2.8M₩3.1M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–110%
  • 11–140%
  • 14–1732%
  • 17–2168%
  • 21–240%
Age
  • 10s0%
  • 20s8%
  • 30s59%
  • 40s32%
  • 50s0%
  • 60+0%
Weekday / weekend
  • Weekday100%
  • Weekend0%
Day of week
  • Mon11%
  • Tue0%
  • Wed48%
  • Thu8%
  • Fri32%
  • Sat0%
  • Sun0%
Gender
  • Male59%
  • Female41%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchiseVs a year earlier
2025Q4₩24.6M-44.8%80.0%₩3.1M-44.8%0013%Sales↓ · Stores→ · Per store↓
2025Q3₩25.9M-37.8%80.0%₩3.2M-37.8%0013%Sales↓ · Stores→ · Per store↓
2025Q2₩22.3M-22.5%80.0%₩2.8M-22.5%0013%Sales↓ · Stores→ · Per store↓
2025Q1₩33.8M+53.8%80.0%₩4.2M+53.8%0013%Sales↑ · Stores→ · Per store↑
2024Q4₩44.5M+4.8%80.0%₩5.6M+4.8%0013%Sales↑ · Stores→ · Per store↑
2024Q3₩41.6M+97.1%80.0%₩5.2M+97.1%0013%Sales↑ · Stores→ · Per store↑
2024Q2₩28.8M-1.8%8+14.3%₩3.6M-14.1%0013%Sales→ · Stores↑ · Per store↓
2024Q1₩22M-22.1%8+33.3%₩2.8M-41.6%0013%Sales↓ · Stores↑ · Per store↓
2023Q4₩42.5M+23.1%8+60.0%₩5.3M-23.1%0013%Sales↑ · Stores↑ · Per store↓
2023Q3₩21.1M-10.7%8+60.0%₩2.6M-44.2%1013%Sales↓ · Stores↑ · Per store↓
2023Q2₩29.4M-35.0%7+75.0%₩4.2M-62.9%1014%Sales↓ · Stores↑ · Per store↓
2023Q1₩28.3M+5.9%6+100.0%₩4.7M-47.0%1017%Sales↑ · Stores↑ · Per store↓
2022Q4₩34.5M+37.8%5+66.7%₩6.9M-17.3%0020%Sales↑ · Stores↑ · Per store↓
2022Q3₩23.6M-16.4%5+150.0%₩4.7M-66.5%1020%Sales↓ · Stores↑ · Per store↓
2022Q2₩45.2M+112.7%4+100.0%₩11.3M+6.4%1025%Sales↑ · Stores↑ · Per store↑
2022Q1₩26.7M+108.5%30.0%₩8.9M+108.5%0033%Sales↑ · Stores→ · Per store↑
2021Q4₩25M3₩8.3M1033%
2021Q3₩28.2M2₩14.1M0150%
2021Q2₩21.3M2₩10.6M11100%
2021Q1₩12.8M3₩4.3M2133%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.