SEOUL COMMERCIAL AREA

외대앞역 2번 골목상권

동대문구휘경1동· Area 45,770 m² · Area code 3110224 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

한식음식점 2025 Q4 · Seoul data

Estimated sales (quarter)₩472.4M▼ -63.9% YoY
Stores16▼ -5.9% YoY
Sales per store₩29.5M▼ -61.7% YoY

Reading this area Estimated sales fell 63.9% from a year earlier and stores fell 5.9%. Sales per store are down 61.7%. (descriptive pattern: Shrinking)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +51.4%
Stores±0.0%
Sales per store▲ +51.4%
Market size
Estimated sales (quarter)
₩472.4M
vs 2024Q4
-63.9%
Estimated transactions
11,421
Per-store economics
Estimated sales per store
₩29.5M
vs a year ago
-61.7%
Per transaction
₩41K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩235.9M – ₩1,338.6M
20212022202320242025
₩312.1M₩472.4M
Stores15 – 18
20212022202320242025
1616
Sales per store₩15.7M – ₩78.7M
20212022202320242025
₩19.5M₩29.5M
Openings0 – 4
20212022202320242025
00
Closings0 – 3
20212022202320242025
10
Franchise share0% – 19%
20212022202320242025
0%19%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -63.9%, stores YoY -5.9%.

Competition change stores, openings, closings, franchise
Competition
Stores
16
vs a year ago
-5.9%
Franchise share
19% (3/16)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩1,086.1M₩472.4M
Stores 2024 Q1 → 2025 Q4
1716
Sales per store 2024 Q1 → 2025 Q4
₩63.9M₩29.5M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–061%
  • 06–111%
  • 11–1418%
  • 14–176%
  • 17–2153%
  • 21–2423%
Age
  • 10s0%
  • 20s9%
  • 30s19%
  • 40s19%
  • 50s29%
  • 60+24%
Weekday / weekend
  • Weekday77%
  • Weekend23%
Day of week
  • Mon15%
  • Tue14%
  • Wed14%
  • Thu13%
  • Fri21%
  • Sat17%
  • Sun6%
Gender
  • Male68%
  • Female32%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩472.4M-63.9%16-5.9%₩29.5M-61.7%0019%Shrinking
2025Q3₩539.5M-51.3%16-5.9%₩33.7M-48.3%1319%Shrinking
2025Q2₩995.5M-23.8%18+5.9%₩55.3M-28.0%2117%Possible crowding
2025Q1₩1,338.6M+23.3%170.0%₩78.7M+23.3%0018%Growing
2024Q4₩1,308.9M+46.1%170.0%₩77M+46.1%0018%Growing
2024Q3₩1,107.9M+43.0%170.0%₩65.2M+43.0%1018%Growing
2024Q2₩1,306.6M+21.2%170.0%₩76.9M+21.2%0012%Growing
2024Q1₩1,086.1M+9.9%170.0%₩63.9M+9.9%0012%Growing
2023Q4₩896M+3.0%170.0%₩52.7M+3.0%0012%Growing
2023Q3₩775M-3.8%17+6.3%₩45.6M-9.5%0012%Possible crowding
2023Q2₩1,078.2M+43.0%17+6.3%₩63.4M+34.6%0012%Growing
2023Q1₩988.3M+120.6%17+6.3%₩58.1M+107.7%0012%Growing
2022Q4₩869.5M+122.2%17+6.3%₩51.1M+109.2%1012%Growing
2022Q3₩805.6M+241.5%16+6.7%₩50.3M+220.1%0013%Growing
2022Q2₩754.2M+117.6%16+6.7%₩47.1M+104.0%0013%Growing
2022Q1₩448M+43.5%160.0%₩28M+43.5%0013%Growing
2021Q4₩391.2M16₩24.5M4113%
2021Q3₩235.9M15₩15.7M000%
2021Q2₩346.6M15₩23.1M010%
2021Q1₩312.1M16₩19.5M010%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.