SEOUL COMMERCIAL AREA

외대앞역 2번 골목상권

동대문구휘경1동· Area 45,770 m² · Area code 3110224 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

청과상 2025 Q4 · Seoul data

Estimated sales (quarter)₩447.1MYoY
Stores3▲ +50.0% YoY
Sales per store₩149MYoY

Reading this area There is no quarter a year earlier, so the changes cannot be computed.

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +149.4%
Stores±0.0%
Sales per store▲ +149.4%
Market size
Estimated sales (quarter)
₩447.1M
vs 2024Q4
Estimated transactions
28,721
Per-store economics
Estimated sales per store
₩149M
vs a year ago
Per transaction
₩16K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩142.8M – ₩447.1M
20212022202320242025
₩179.3M₩447.1M
Stores2 – 3
20212022202320242025
33
Sales per store₩47.6M – ₩149M
20212022202320242025
₩59.8M₩149M
Openings0 – 1
20212022202320242025
01
Closings0 – 1
20212022202320242025
00
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY , stores YoY +50.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
3
vs a year ago
+50.0%
Franchise share
0% (0/3)
Movement
Openings (rate)
1 (33%)
Closings (rate)
0 (0%)
Net store change
+1
Estimated sales 2024 Q1 → 2025 Q4
₩447.1M
Stores 2024 Q1 → 2025 Q4
23
Sales per store 2024 Q1 → 2025 Q4
₩149M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–1127%
  • 11–1416%
  • 14–1726%
  • 17–2128%
  • 21–243%
Age
  • 10s0%
  • 20s7%
  • 30s7%
  • 40s13%
  • 50s21%
  • 60+51%
Weekday / weekend
  • Weekday71%
  • Weekend29%
Day of week
  • Mon18%
  • Tue13%
  • Wed14%
  • Thu12%
  • Fri14%
  • Sat20%
  • Sun10%
Gender
  • Male36%
  • Female64%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩447.1M3+50.0%₩149M100%
2025Q320.0%000%
2025Q220.0%000%
2025Q120.0%000%
2024Q420.0%000%
2024Q320.0%000%
2024Q220.0%000%
2024Q120.0%000%
2023Q420.0%000%
2023Q320.0%000%
2023Q220.0%000%
2023Q120.0%000%
2022Q420.0%000%
2022Q320.0%000%
2022Q22-33.3%000%
2022Q12-33.3%000%
2021Q42000%
2021Q32010%
2021Q2₩142.8M3₩47.6M000%
2021Q1₩179.3M3₩59.8M000%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.